I just got my IPod Touch today (3rd July 2009) and the first thing it said after connecting to iTunes was that a software update was available (V3.0) - and this is the great thing - I HAVE TO PAY FOR IT! So...after shelling out nearly £200 for this device Apple wants me to immediate pay more. What a rip-off. I think money-grubbing Apple must be in colusion with our UK MPs about how to squeeze money out of the system. If I had realized all this before I purchased this device I would have passed on it and bought an alternative vendor's product. This will probably be the first and last Apple product I ever purchase. Nice device, not so nice company.