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iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (Que Biz-Tech)
 
 

iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (Que Biz-Tech) [Kindle Edition]

Jeffrey Hughes
5.0 out of 5 stars  See all reviews (1 customer review)

Print List Price: £14.74
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Product Description

Product Description

The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps!

There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!

 

You’ll Learn How To

  • Identify your app’s unique value, target audience, and total message
  • Understand the App Store’s dynamics and choose the right strategy to cut through clutter
  • Set the right price for your app
  • Get App Store and third-party reviewers to recommend your apps
  • Write effective press releases for your apps and time your publicity for maximum effectiveness
  • Blog about your app and get the attention of influential bloggers
  • Use Facebook, Twitter, and other social media to generate word-of-mouth buzz
  • Use promotions and cross-marketing, just like professional marketers do
  • Build an audience that will buy your next app, too!

From the Back Cover

The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps!

There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!

 

You’ll Learn How To

  • Identify your app’s unique value, target audience, and total message
  • Understand the App Store’s dynamics and choose the right strategy to cut through clutter
  • Set the right price for your app
  • Get App Store and third-party reviewers to recommend your apps
  • Write effective press releases for your apps and time your publicity for maximum effectiveness
  • Blog about your app and get the attention of influential bloggers
  • Use Facebook, Twitter, and other social media to generate word-of-mouth buzz
  • Use promotions and cross-marketing, just like professional marketers do
  • Build an audience that will buy your next app, too!

Product details

  • Format: Kindle Edition
  • File Size: 5628 KB
  • Print Length: 312 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Que Publishing; 1 edition (12 April 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B003D2EJ5Y
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #437,574 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
6 of 7 people found the following review helpful
5.0 out of 5 stars iPhone and iPad Apps Marketing 29 July 2010
By Tami Brady TOP 500 REVIEWER
Format:Paperback
Gone are the days that you could submit your apps to the App Store and without much effort at all thousands of eager users downloaded it. Unfortunately, as apps have become more popular, the competition has become far more fierce. Now, quality isn't enough. Even a low price won't guarantee downloads or a listing on the top apps lists. Now, like every other type of business venture, you have to market.

iphone & ipad Apps Marketing is not a programming guide and does not give any details about how to submit your app for review. There are other books for that sort of thing. Instead, iphone & ipad Apps Marketing focuses entirely on marketing, everything from making sure you pick the correct category for your app and targeting the right audience through creating descriptions and web pages that pop to the importance of reviews and promoting your work on other social networks.

Beyond the need to market, there were several topics discussed that are extremely important. One is about the pricing debate, especially how to balance making money and attracting customers. The second is the need to create quality and quantity. There are so many apps that aren't worth the price (even when they are free). Yet, in order to keep apps from dying a natural death, new material needs to be added fairly regularly. Again, trying to do both is pretty tricky.
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Amazon.com: 3.8 out of 5 stars  11 reviews
10 of 10 people found the following review helpful
2.0 out of 5 stars Does not give you direction at all 10 Dec 2011
By Hung Le - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I will be frank, this book does give beginner a view of all the tools you may have your hand on in the process of marketing and selling your apps.
But this books does not give you direction, or strategy how to use those tools effectively, what are the most 20% important tools? Where do I have to focus at?
It's like a list of all the tools you may use, but don't tell you how you should use those tools effectively.
If you are like me, looking for a book to show you the way, show you how to marketing your apps, show you marketing strategy, then this book is not for you.
One more thing that I don't like in this book, is I don't see the author mention much about his successful apps, Don't see many statistic numbers, actual numbers from his business,... This make wonder if the author really creates app and marketing apps successfully or not.
16 of 18 people found the following review helpful
1.0 out of 5 stars Too vague for my taste 28 Jun 2011
By Marin Todorov - Published on Amazon.com
Format:Paperback
To me the book text sounds like a half-heartedly executed commissioned job on a topic the author does not know much about.

Here follow some excerpts from the book which I would've loved to read before buying, so I know what kind of vague "advices" are inside:

"... you can get lots of ideas by simply searching a particular topic in Google for ideas..."

"In the mobile economy, people are reading less when it comes to their communications."

"An effective iPhone/iPad app name can help increase your sales ... "

"Testimonials, especially from well-known publications, can influence your sales."
2.0 out of 5 stars Not the best book for the modern app developer 16 Jan 2014
By Kevin - Published on Amazon.com
Format:Paperback
Picked up this book hoping to gain some insight on application marketing.

I have some experience in social marketing and web marketing. I was not impressed by this book and do not recommend it for anyone with a mediocre knowledge of social networking and marketing. You will gain nothing. The author's style is very dull and although I did manage to get past about half the book, I barely learned anything worthwhile.

I ended up returning it.
3.0 out of 5 stars About 3 pages of worthwhile information 23 Dec 2013
By Joe Colvin - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I don't know why, but this book appeared long winded in generalist areas related to marketing, and too light on nitty-gritty details on how to get things done. For my purposes, it mostly missed the mark.
9 of 15 people found the following review helpful
5.0 out of 5 stars Well Written Book Full of Powerful Information!! 23 April 2010
By R. Theil - Published on Amazon.com
Format:Paperback
I'm new to the app business but not new to business. I have a family business with over 100 employees and have directed most of our marketing that has enabled us to grow from 25 employees 5 years ago to over 100 today. This book is very well written especially for someone new to marketing a app. If I would have tried to build a app without this book my odds of success would have been limited, but after reading this book I have the confidence that you will see my app on the top 100 because of the secrets learned in this book!! Jeffery is a great teacher and his passion for what he does shows in his book.
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Popular Highlights

 (What's this?)
&quote;
1. Who are your competitors? 2. What are the key features of your iPhone/iPad app? 3. What are the benefits of your iPhone/iPad app? 4. What is unique about your app? &quote;
Highlighted by 43 Kindle users
&quote;
Feature descriptions on the App Store work best when they are in a bulleted list so that the buyer can quickly scan the list for what they are looking for. Keep the list short and relevant. Long lists get ignored, but a short list of features (five to ten) items will get read more readily. &quote;
Highlighted by 37 Kindle users
&quote;
Is their marketing message consistent? • Do they have a strong, compelling offer? • What do you like or not like about their overall presentation of marketing materials? &quote;
Highlighted by 35 Kindle users

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