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i-Mode Strategy [Hardcover]

Takeshi Natsuno (Author)

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Product details

Hardcover: 182 pages
Publisher: Wiley-Blackwell (27 Nov 2002)
Language English
ISBN-10: 0470851015
ISBN-13: 978-0470851012
Product Dimensions: 24 x 15 x 1.9 cm
Amazon Bestsellers Rank: 1,951,647 in Books (See Top 100 in Books)

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Product Description

Review

"...a fascinating read for anyone who′s in the mobile communications area...should be on the reading list of every executive in the mobile communications industry..." (Global Telecoms, February 2003)

"...all those interested in the outcome should read this book..." (IEE Review, February 2003)

"...ideal for the corporate telecomms executive ..readable and accessible..." (Telecomworldwire, 26 March 2003)

IEE Review, February 2003

"...all those interested in the outcome should read this book..."

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Inside This Book (Learn More)

First Sentence
Information Technology (IT) businesses grow far more than expected - or they do not grow at all. Read the first page

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Amazon.com: 2 reviews

Quick read, but poorly written 26 Jan 2009

By V. Cole - Published on Amazon.com

Format:Kindle Edition

The book's title promises "i-mode strategy" but fails to deliver anything but a strangely low-level account covering some of the difficulties encountered in the initial development and launch of i-mode. The book feels like it's been scrubbed clean of interesting anecdotes by a corporate PR department. It's also written by an author who remains annoyingly proud of her luddite status, so there's very little in the way of real tech strategy to be gleaned from it.

Not a STAR product 2 Mar 2004

By Tam Poh Poh - Published on Amazon.com

Format:Hardcover

I was eager to wait for this book initially, thought the book would given same information as what I had read on Nokia. The book is I-Mode strategy and I think not much strategy were discussed by the author.

I think Natsuno-san, is not "open" enough to discuss about I-Mode strategy.

The writings are basic about I-Mode and what the progress. This is not a worth purchase. I think the readers would more interested about how they build I-Mode at the beginning (not technical way) like the branding strategy, policy and etc. There is a lot of issue had not been discuss in the book.

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