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Me gusta. Edición empresa (Social Media) (Spanish Edition) [Kindle Edition]

Dave Kerpen , Theresa Braun

Kindle Price: £8.68 includes VAT* & free wireless delivery via Amazon Whispernet
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Book Description

Es evidente, los tiempos han cambiado: antes solíamos manifestar las malas experiencias con un servicio en tono privado, a través de una dudosa hoja de reclamaciones. Ahora lo hacemos públicamente en Facebook, Twitter, YouTube y el resto de las redes sociales. Manifestamos nuestra queja a los amigos, que la comunican a varios centenares, o a varios miles o millones de otros amigos, aspirando, que ante la multiplicación del descontento, a las compañías no les quede otro remedio que escuchar y tomar nota.

Este libro expone 11 estrategias definitivas para que las organizaciones de todos los tamaños fomenten los beneficios y el crecimiento, a través del éxito en las redes sociales. Comparte muchas historias para ilustrar sus perspectivas. Después del éxito mundial de su libro anterior, Dave Kerpen regresa con nuevas propuestas basadas en principios tan importantes como la responsabilidad, la transparencia, la adaptabilidad y la gratitud. En el mundo social de hoy, es crucial ser una empresa "me gusta".

Product details

  • Format: Kindle Edition
  • File Size: 4879 KB
  • Print Length: 224 pages
  • Publisher: ANAYA MULTIMEDIA; 1 edition (10 Feb. 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: Spanish
  • ASIN: B00J35THUW
  • Word Wise: Not Enabled
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