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byAndrew Lloyd Gordon "Web Marketing Expert" (UK)
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Copywriting books that will help you improve (15 February 2011)
This list includes:
Teach Yourself Copywriting (TYBU) by Jonathan Gabay 4.2 out of 5 stars   (5)
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Bu: The Revolutionary Formula ... Grabs Their Attention and Compels Them to Buy by Maria Veloso 3.6 out of 5 stars   (5)
Sales Letters That Sizzle: All the Hooks, Lines and Sinkers You'll Ever Need to Close Sales by Herschell Gordon Lewis
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Behavioural Economics and Irrational Thinking books (15 February 2011)
This list includes:
Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H Thaler 3.7 out of 5 stars   (64)
Mistakes Were Made (but Not by Me): Why We Justify Foolish Beliefs, Bad Decisions and Hurtful Acts by Carol Tavris 4.3 out of 5 stars   (36)
Sway: The Irresistible Pull of Irrational Behaviour by Ori Brafman 3.8 out of 5 stars   (12)
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Conversation Rate Optimisation (CRO) for websites books (15 February 2011)
This list includes:
Web Design for ROI: Turning Browsers into Buyers and Prospects into Leads by Lance Loveday 4.0 out of 5 stars   (4)
Always be Testing: The Complete Guide to Google Website Optimizer by Brett Crosby 5.0 out of 5 stars   (3)
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash 4.5 out of 5 stars   (2)
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Web Marketing Books you should own (15 February 2011)
This list includes:
Inbound Marketing: Get Found Using Google, Social Media and Blogs (New Rules Social Media Series) by David Meerman Scott 4.5 out of 5 stars   (24)
Prioritizing Web Usability by Jakob Nielsen 4.9 out of 5 stars   (7)
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash 4.5 out of 5 stars   (2)
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