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byMr. J. Bell "Ideas man" (London, England)
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Required reading in the CMW creative department (15 May 2011)
This list includes:
The Art of Looking Sideways by Alan Fletcher 4.5 out of 5 stars   (66)
Whatever You Think, Think the Opposite by Paul Arden 3.8 out of 5 stars   (46)
A Technique for Producing Ideas (McGraw-Hill Advertising Classic) by James Young 4.0 out of 5 stars   (44)
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