Cars of the 50s (Icons Series)
 
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Cars of the 50s (Icons Series) [Paperback]

Jim Heimann (Author)
4.5 out of 5 stars  See all reviews (2 customer reviews)

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Product details

  • Paperback: 192 pages
  • Publisher: Taschen GmbH (3 July 2002)
  • Language English
  • ISBN-10: 3822816302
  • ISBN-13: 978-3822816301
  • Product Dimensions: 19.2 x 14.2 x 1.4 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,004,930 in Books (See Top 100 in Books)

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Product Description

Synopsis

Gathers advertisements for American automobiles manufactured during the 1950s and briefly describes developments in the auto industry during the decade.

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Customer Reviews

2 Reviews
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Average Customer Review
4.5 out of 5 stars (2 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Nice book, lacking introduction, 9 Oct 2009
By AK (London) - See all my reviews
(TOP 500 REVIEWER)   
This review is from: Vintage, Cars of the 50s (Taschen's 25th Anniversary Special Icons) (Hardcover)
Nice collection of advertising material on US cars from the 50s. It brings to life the car designs, strategies of the automotive manufacturers, as well as the advertising thinking of the era. The intruduction (in 3 languages) is short and an area of the book that would definitely benefit from a beefing up, both in terms of length and the quality of the analysis.

That, together with some mistakes, such as the odd poster making the appearance twice prevents me from giving it the full five stars.

Some interesting conclusions are to be drawn from this already - Sloan's clear differentiation of the various GM divisions was already cracking, at least in terms of advertising messaging (aka Buick Limited), stressing the GMness of products started taking place on several occasions during the decade (most strongly in 1958), and some advertising, where all the division's cars were displayed together already showed worrying signs of design convergence between the brands. Definitely worthwhile.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Fifties chrome, 18 Jan 2003
By Robin Benson - See all my reviews
(TOP 100 REVIEWER)    (VINE VOICE)    (REAL NAME)   
This review is from: Cars of the 50s (Icons Series) (Paperback)

This is one of Taschen's inexpensive, all colour, pictorial reference books, full of cars lifted from fifties ads and loosely organised in date order. It does include thirty or so complete ads. Now you will have a chance to study the photo-realist style of unknown commercial artists and see how they handled all that chrome. I think many of these paintings must have had two artists, one to do the precise detailing of the vehicle and another to handle the much more casual backgrounds and people. There are some photos included, by the late fifties paintings had given way to studio or location photography and I think a little bit of sparkle had been lost from the images.

As far as I can see most of these pictures have been lifted from the wonderful 925 page `All-American Ads 50s' by Jim Heimann, it has a 188 page chapter on car ads and here you get to read the copy as well.

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