Storytelling: Branding in Practice and over 400,000 other books are available for Amazon Kindle � Amazon�s new wireless reading device. Learn more

12 used & new from �13.64

Have one to sell? Sell yours here

Share your own customer images

Search inside this book

Start reading Storytelling: Branding in Practice on your Kindle in under a minute.

Don t have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Storytelling: Branding in Practice [Hardcover]

Klaus Fog (Author), Christian Budtz (Author), Baris Yakaboylu (Author)

5.0 out of 5 stars See all reviews (1 customer review)

Available from these sellers.

6 new from �36.12 6 used from �13.64

Formats	Amazon Price	New from	Used from
Kindle Edition Kindle Edition �24.59 Available for download now. Publisher: Springer Published: 24 Feb 2005	�24.59	--	--
Hardcover Hardcover �32.79 Usually dispatched within 3 to 6 weeks. Publisher: Springer Published: 8 Jun 2010	�32.79	�32.79	�57.63
Hardcover, 6 Dec 2004 Hardcover Available from these sellers. Publisher: Springer Published: 6 Dec 2004	--	�36.12	�13.64
	Show # more hardcovers
	Show fewer hardcovers

There is a newer edition of this item:

Storytelling: Branding in Practice 5.0 out of 5 stars (1)
�32.79

Usually dispatched within 3 to 6 weeks

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

Professional Development opens new browser window

www.open.ac.uk/cpd - The Open University offers courses for professionals. Find out more!

Brand Marketing Training opens new browser window

www.CIM.co.uk/Training - Branding Courses to Suit all Levels From Workshops to 3 Day Courses.

Full Service Marketing opens new browser window

www.fantasticmedia.co.uk - Strategic marketing, creative and digital agency

Customers Who Bought This Item Also Bought

The Story Factor: Inspiration, Influence and Persuasion Through the Art of Storytelling

by Annette Simmons

4.0 out of 5 stars (8) �7.77

Whoever Tells the Best Story Wins: How to Find, Develop, and Deliver Stories to Communicate with Power and Impact

by Annette Simmons

5.0 out of 5 stars (4) �10.60

Adobe Flash Professional CS5 Classroom in a Book (Classroom in a Book (Adobe))

by Adobe Creative Team

�19.97

Head First HTML with CSS & XHTML

by Elisabeth Robson

4.6 out of 5 stars (32) �17.33

Adobe Flash CS4 Professional: The Official Training Workbook from Adobe Systems (Classroom in a Book)

by Adobe Creative Team

4.3 out of 5 stars (13) �17.91

› Explore similar items

Product details

Hardcover: 238 pages
Publisher: Springer (6 Dec 2004)
Language German
ISBN-10: 3540235019
ISBN-13: 978-3540235019
Product Dimensions: 23 x 17.4 x 2 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Bestsellers Rank: 364,832 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

See Complete Table of Contents

More About the Author

Discover books, learn about writers, and more.

› Visit Amazon's Klaus Fog Page

Product Description

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.

Inside This Book (Learn More)

First Sentence
"It was an unusually busy afternoon at the local Domino's Pizza in small town America. Read the first page

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product)

storytelling

change management

What Do Customers Ultimately Buy After Viewing This Item?

	49% buy the item featured on this page: Storytelling: Branding in Practice by Klaus Fog Hardcover 5.0 out of 5 stars (1)
	14% buy Whoever Tells the Best Story Wins: How to Find, Develop, and Deliver Stories to Communicate with Power and Impact by Annette Simmons Hardcover 5.0 out of 5 stars (4) �10.60
	13% buy HTML, XHTML, and CSS Bible by Steven M. Schafer Paperback 4.3 out of 5 stars (7) �16.74
	12% buy Adobe Flash Professional CS5 Classroom in a Book (Classroom in a Book (Adobe)) by Adobe Creative Team Paperback �19.97

› Explore similar items

Customer Reviews

1 Review

5 star:		(1)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Average Customer Review

5.0 out of 5 stars (1 customer review)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

4 of 5 people found the following review helpful:

5.0 out of 5 stars Eminently useful, no nonsense book, 5 Sep 2005

By	T. Wedell-Wedellsborg (Barcelona) - See all my reviews (REAL NAME)

This review is from: Storytelling: Branding in Practice (Hardcover)

I have been through a number of the most popular books on corporate storytelling, and this is by far the most useful of them. While they all contain a number of case studies, this book goes one step further and actually provides the reader with clear step-by-step guidelines on how to start using storytelling within your own organisation. Budtz, Fog and Yakaboylu evidently have a lot of real-world experience with their subject matter.

Help other customers find the most helpful reviews

Was this review helpful to you?

Report this | Permalink

Comment Comment

Share your thoughts with other customers: Create your own review

› See all customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }