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Storytelling: Branding in Practice [Hardcover]

Klaus Fog , Christian Budtz , Baris Yakaboylu
5.0 out of 5 stars  See all reviews (1 customer review)

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Hardcover, 6 Dec 2004 --  
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Storytelling: Branding in Practice Storytelling: Branding in Practice 5.0 out of 5 stars (1)
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Product details

  • Hardcover: 238 pages
  • Publisher: Springer (6 Dec 2004)
  • Language German
  • ISBN-10: 3540235019
  • ISBN-13: 978-3540235019
  • Product Dimensions: 23 x 17.4 x 2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 364,832 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Klaus Fog
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Product Description

Product Description

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.

Inside This Book (Learn More)
First Sentence
"It was an unusually busy afternoon at the local Domino's Pizza in small town America. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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4 of 5 people found the following review helpful:
5.0 out of 5 stars Eminently useful, no nonsense book, 5 Sep 2005
By T. Wedell-Wedellsborg (Barcelona) - See all my reviews
(REAL NAME)   
This review is from: Storytelling: Branding in Practice (Hardcover)
I have been through a number of the most popular books on corporate storytelling, and this is by far the most useful of them. While they all contain a number of case studies, this book goes one step further and actually provides the reader with clear step-by-step guidelines on how to start using storytelling within your own organisation. Budtz, Fog and Yakaboylu evidently have a lot of real-world experience with their subject matter.
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