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This large format textbook delivers beautifully on its promise: it is a contemporary, visually enticing and comprehensive introduction to branding - from theory to execution.
--allaboutbranding.com
Fittingly, this introduction to branding is colorful, lively, and compelling. The pages are full of photographs, meaningful interviews, practical theories, and plenty of illustrations, logos, and examples of successful--and unsuccessful--branding campaigns. --brandchannel.com
This book is for visual arts students or professionals interested branding fundamentals such as differentiation, changing trends, reputation, and capturing `brand spirit'.
--brandchannel.com
--allaboutbranding.com
Fittingly, this introduction to branding is colorful, lively, and compelling. The pages are full of photographs, meaningful interviews, practical theories, and plenty of illustrations, logos, and examples of successful--and unsuccessful--branding campaigns. --brandchannel.com
This book is for visual arts students or professionals interested branding fundamentals such as differentiation, changing trends, reputation, and capturing `brand spirit'.
--brandchannel.com
Book Description
Brands today have never been so powerful and prominent, so much so that branding is now taught as an academic subject in colleges around the world. Today a brand is no longer just a logo on a soup tin, but a carefully orchestrated experience, supported by complex marketing budgets and sophisticated psychology. One of the pitfalls of designing for brands is to see the brand solely in terms of the graphic element, rather than part of a whole creative process. More Than a Name: An Introduction to Branding is a modern, visually-oriented textbook, offering a comprehensive introduction to the world of branding; the thinking behind the creation of brands, the execution of a brand and the key to maintaining a successful brand. Full of practical tips and real-life examples from some of the world’s most well-known brands and brand agencies, this book will be indispensable for visual arts students, copywriters, brand strategists and marketeers.
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63% buy the item featured on this page: More Than A Name: An Introduction to Branding £16.22 |
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11% buy Fundamentals of Branding £10.71 |
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9% buy Wally Olins: The Brand Handbook £5.49 |
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9% buy The Advertising Concept Book: Think Now, Design Later £11.97 |
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