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Confessions of an Advertising Man [Paperback]

David Ogilvy (Author)
4.7 out of 5 stars  See all reviews (7 customer reviews)
RRP: £9.99
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Confessions of an Advertising Man + Ogilvy on Advertising + A Technique for Producing Ideas (McGraw-Hill Advertising Classic)
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Product details

  • Paperback: 208 pages
  • Publisher: Southbank Publishing; New edition edition (15 Jun 2004)
  • Language English
  • ISBN-10: 1904915019
  • ISBN-13: 978-1904915010
  • Product Dimensions: 19.3 x 12.7 x 1.8 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 5,888 in Books (See Top 100 in Books)
    #1 in  Books > Business, Finance & Law > Biographies & Histories > Company Histories
    #5 in  Books > Biography > Biographies & Memoirs
    #92 in  Books > Business, Finance & Law > Management

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More About the Author

David Ogilvy
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Product Description

Book Description

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

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Customer Reviews

7 Reviews
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Average Customer Review
4.7 out of 5 stars (7 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
4 of 4 people found the following review helpful:
5.0 out of 5 stars An enjoyable read and a classic, 23 Mar 2008
By Matthew Leitch (Epsom, Surrey, England) - See all my reviews
This review is from: Confessions of an Advertising Man (Paperback)
This book is another by David Ogilvy that was a pleasure to read from cover to cover. It's great fun, wittily written, and full of good points. The advertisements are, of course, rather different from those we are used to seeing today, but the thinking and approach are as relevant as ever.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Still inspirational after all those years, 18 Feb 2010
By AK (London) - See all my reviews
(TOP 500 REVIEWER)   
This review is from: Confessions of an Advertising Man (Paperback)
In my opinion Ogilvy managed to write a classic with this one. The book is a good combination of advice about an advertising agency, running a professional services firm, the advertising business overall, as well as a really entertaining read.

In terms of the content, some of it has dated (the limited insight on TV advertising, for instance), but most is as fresh and relevant as ever. Everything from how to motivate people in a high intensity, creative and competitive work environment, to some basic tennets of how advertising works (and how it does not) still makes a very useful, and relatively timeless read.

The shameless self promotion and the colour of the author himself, which come through quite starkly are perhaps a throwback to the 60s, when the book was first written but they are all the more refreshing and entertaining for that. If you are looking for a good quick guide on some basics of running a professional service firm, and do not quite have the stomach for something like Managing the Professional Service Firm (which I very highly recommend), this is quite a good place to start.
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5.0 out of 5 stars Beautifully written and enlightening as well as entertaining., 16 May 2010
This review is from: Confessions of an Advertising Man (Paperback)
Anyone with any aspirations to work in advertising has to read this. And even if you're not in the ad business, or have any interest in working in the ad business, Ogilvy was a brilliant prose writer and an engaging business guru.
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Most Recent Customer Reviews

4.0 out of 5 stars great read!
I haven't finished it yet but it started great and i am really enjoying this.
If you have an interest in advertising this is ideal for you!
Published 7 months ago by C. Paine

4.0 out of 5 stars Still relevant after all these years
I read this book years ago when I started off in advertising, and re-read it just recently. I have to say it's still as relevant now. Read more
Published 10 months ago by Shaun Varga

5.0 out of 5 stars Confessions of an Ad Man
Brilliant - not only great advice in running an agency but general principles in life.
Published 15 months ago by Chrissina Tonks

5.0 out of 5 stars Easy to read, good design
This is a good edition of the classic of Mr. Ogilvy. I like it, easy to read and easy and good design. Read more
Published on 29 Aug 2006 by Gabi S. Balirac

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