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Business by Referral [Paperback]

Ivan R. Misner (Author)

4.7 out of 5 stars See all reviews (3 customer reviews)

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Product details

Paperback: 223 pages
Publisher: Bard Press (1 Sep 1999)
Language English
ISBN-10: 188516727X
ISBN-13: 978-1885167279
Product Dimensions: 23.4 x 18.9 x 1.7 cm

Average Customer Review: 4.7 out of 5 stars See all reviews (3 customer reviews)

Amazon Bestsellers Rank: 300,977 in Books (See Top 100 in Books)
#71 in Books > Business, Finance & Law > Small Business & Entrepreneurship > Sales & Marketing

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Product Description

Synopsis

Introduces the art of generating referrals through networking with business associates, friends, and colleagues, and suggests tactics for increasing one's visibility.

Inside This Book (Learn More)

Browse Sample Pages
Front Cover | Table of Contents | Excerpt | Index | Back Cover

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Customer Reviews

3 Reviews

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4 star:		(1)
3 star:		(0)
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Average Customer Review

4.7 out of 5 stars (3 customer reviews)

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Most Helpful Customer Reviews

8 of 9 people found the following review helpful:

5.0 out of 5 stars This book will give you GAINS beyond belief!, 3 July 1999

By A Customer

This review is from: Business by Referral (Hardcover)

"Business by Referral" is a cross between a business plan and a referral marketing campaign. It is chocked full of ideas on how to motivate people to provide referals for your business. My favorite is the ingenious GAINS exchange which allows people to interface and learn about each person. GAINS offers an easy way to interview members one-on-one, and learn about their Goals-Accomplishments-interests, networks, skills. A very well done and easy to read book. I recommended it wholeheartedly to any business person (small business or large.)

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16 of 20 people found the following review helpful:

5.0 out of 5 stars More than just a good marketing book, 2 July 1999

By A Customer

This review is from: Business by Referral (Paperback)

Does your success in business depend largely on your ability to market yourself and your services? Mine does, (I'm a professional speaker) and I peruse almost every new marketing book that comes down the pike. You know, the old "If I can get one good idea from the book, it is well worth reading" attitude. Well, this book breaks the mold. Hundreds of good ideas, but much more importantly, a blueprint for putting those ideas into action.

That's right. Not only does the book contain information about the single most powerful marketing force available to the entrepreneurial professional, it has worksheets to help you not just read about building referral business, but to actually start building your referral network. And the best part is, it works. I really used those worksheets, and they made a big difference.

This book is a MUST READ for anyone who needs to generate new business at a profit.

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0 of 15 people found the following review helpful:

4.0 out of 5 stars endless chain referral, 18 Jun 1999

By A Customer

This review is from: Business by Referral (Hardcover)

endless chain referral

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