Ogilvy on Advertising
 
 
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Ogilvy on Advertising [Paperback]

David Ogilvy (Author)
5.0 out of 5 stars  See all reviews (22 customer reviews)

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Product details

  • Paperback: 223 pages
  • Publisher: Prion Books Ltd; New Ed edition (14 Sep 1995)
  • Language English
  • ISBN-10: 1853751960
  • ISBN-13: 978-1853751967
  • Product Dimensions: 24.4 x 18.8 x 1.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Bestsellers Rank: 246,731 in Books (See Top 100 in Books)

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  • See Complete Table of Contents

More About the Author

David Ogilvy
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Product Description

Synopsis

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

22 Reviews
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Average Customer Review
5.0 out of 5 stars (22 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
4 of 4 people found the following review helpful:
5.0 out of 5 stars maybe the only book you should read in advertising, 28 Sep 1998
By A Customer
This review is from: Ogilvy on Advertising (Paperback)
rules still exists, examples still remembered, author still the best.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Truth is like God - there is only One, 29 Aug 1998
By A Customer
This review is from: Ogilvy on Advertising (Paperback)
An outstanding book, more interesting to read than any best-seller romance. The author reveals the truth about advertising. When you read the book, you agree with every word and say to yourself: it's obvious, I have always known this. But could not remember
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2 of 2 people found the following review helpful:
5.0 out of 5 stars best marketing book for beginnners I read, 7 Jan 1999
By A Customer
This review is from: Ogilvy on Advertising (Paperback)
The tips and strategies make it a book that everyone interested in markting should read. Ogilvy turn marketing in an even enjoyable subject. As a pionner in the field, he selects the best stories and examples to ilustrate the development of marketing in this century. Read it!
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Most Recent Customer Reviews

5.0 out of 5 stars Still resonates
In many ways this book is hopelessly out-of-date but most of the principles espoused by Ogilvy in this hugely-entertaining and superbly-written book still hold true... Read more
Published 3 months ago by The Kevster

5.0 out of 5 stars Great read...
For anyone interested in advertising, working in advertising or a fan of Mad Men, this book should keep you hooked.
Published 7 months ago by Mr. M. I. Carrol

4.0 out of 5 stars Genius: A Must-By for Advertisers
When you read this book it's easy to see why David Ogilvy is considered the father of advertising. In this part biography, part advertising manual, Ogilvy discusses different... Read more
Published 7 months ago by THE Music Enthusiast

5.0 out of 5 stars I buy this book for every designer I employ.
I buy this book for every graphic and web designer I employ. I cannot emphasizes enough how good and how practical this book is. Read more
Published 10 months ago by Ade Wilbury

5.0 out of 5 stars Good Read
I bought this book and Tested Advertising Methods on the same day. This one is by far more interesting, a much better read. Read more
Published 12 months ago by Daniel

5.0 out of 5 stars Brilliant!
I don't work in advertising but I still found this a fascinating book. It's written in a breezy, light, entertaining style. Read more
Published 13 months ago by Barry

5.0 out of 5 stars A Joyously Readible Book
Even if you never advertise, this is a must-read book for any businessman wishing to expand his business.
Richard Hopking.
Published 17 months ago by Richard S. Hopking

5.0 out of 5 stars Don't Just Read This Book... USE IT!
If you run a business and you either hire people to write your marketing and advertising material, or you do it yourself, this book should be at arms length whenever you roll out... Read more
Published on 11 Mar 2008 by Mr. R. Hireker

5.0 out of 5 stars From the master
This was the first book on advertising I ever read. Entertaining and insightful, it helped me fall in love with what has been my career ever since.
Published on 29 Jan 2008 by Philip N. Larmett

5.0 out of 5 stars This book is all you need...
This book contains everything you will ever need to know about creating successful advertising . The principles he expounds are as relevant today as when the book was published in... Read more
Published on 7 April 2007 by Chris Pearson

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