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Switch: How to change things when change is hard [Paperback]

Chip Heath , Dan Heath
4.7 out of 5 stars  See all reviews (10 customer reviews)
RRP: £10.99
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Switch: How to change things when change is hard + Drive: The Surprising Truth About What Motivates Us + ReWork: Change the Way You Work Forever
Price For All Three: £18.29

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Product details

  • Paperback: 320 pages
  • Publisher: Random House Business (4 Mar 2010)
  • ISBN-10: 1847940315
  • ISBN-13: 978-1847940315
  • Product Dimensions: 23.2 x 15.2 x 2.6 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 2,946 in Books (See Top 100 in Books)
    #59 in  Books > Health, Family & Lifestyle > Self Help
    #73 in  Books > Mind, Body & Spirit > Self Help

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Product Description

Product Description

I want to change my boss' mind, but he won't listen. I want to change the way we operate around here, but there are too many obstacles. I want to make some changes in my life, but I'm scared they might not work out. All too often our desire to improve things is undermined by the scepticism of others and by our own caution and fear. In "Switch", best-selling authors Chip and Dan Heath delve deep inside the human psyche to explain why this should be so, but they also argue that once we understand how our minds function, there are practical steps we can take to overcome our inbuilt resistance to change. And the results can be extraordinary.

About the Author

Chip and Dan Heath are the co-authors of Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck. They also write a monthly column called 'Made to Stick' for Fast Company magazine. They have spoken and consulted at organisations such as Nike, Microsoft, the Nature Conservancy, the Navy, USAID/Tanzania and the American Heart Association.

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What Do Customers Ultimately Buy After Viewing This Item?

Switch: How to change things when change is hard
86% buy the item featured on this page:
Switch: How to change things when change is hard 4.7 out of 5 stars (10)
£6.32
Drive: The Surprising Truth About What Motivates Us
5% buy
Drive: The Surprising Truth About What Motivates Us 4.6 out of 5 stars (10)
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ReWork: Change the Way You Work Forever
4% buy
ReWork: Change the Way You Work Forever 4.1 out of 5 stars (31)
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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck 4.9 out of 5 stars (22)
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Customer Reviews

10 Reviews
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Average Customer Review
4.7 out of 5 stars (10 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
10 of 10 people found the following review helpful:
5.0 out of 5 stars Most interesting book I've read on the subject of change in many years, 13 April 2010
By David Mitchell (UK) - See all my reviews
(REAL NAME)   
Switch focusses on the importance of ensuring an emotional connection when making change. The book is written in a clear and practical way citing interesting stories that bring alive the concepts that the authors want to get across to the reader. Unlike many other books on change I found myself relaying the stories to my colleages as a way of sharing the learning I'd gained. I highly recommend this book.
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9 of 9 people found the following review helpful:
4.0 out of 5 stars Excellent read, 15 May 2010
By P. Laffey - See all my reviews
(REAL NAME)   
This review is from: Switch: How to change things when change is hard (Paperback)
Excellent book on how to successfully implement a change initiative. It is enjoyable, interesting and contains lots of humour which makes it very easy to read.It contains interesting everyday examples of successful and unsuccessful attempts at managing change and reveals the many common causes of failure.It provides guidance for change both in the work environment and also in ones personal life. This is one of the best books I have read on the topic of change.
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11 of 13 people found the following review helpful:
4.0 out of 5 stars surprisingly useful model for change, 9 Mar 2010
By bucky (london) - See all my reviews
This review is from: Switch: How to change things when change is hard (Paperback)
I didn't think this would be as good as it was,nothing entirely new but some interesting ideas put together well. Slightly more inclined to the management market but equally applicable to personal change.
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Most Recent Customer Reviews

5.0 out of 5 stars Great book for business and personal
I was recommeneded this book and finished it in a week. Rather than a selection of thoughts and ideas the book is made up of actual case studies that make it so much more... Read more
Published 18 hours ago by Graham of londoncakes.com

5.0 out of 5 stars great book
this is a great book, well writen and very insightful. full of practical examples. hard to put it down, which is not common for a non-fiction.
Published 6 days ago by Lau

5.0 out of 5 stars The rider, the elephant and the path
An excellent book that I found thought provoking and inspirational.

The book was suggested by a colleague and I was interested enough to consider it. Read more
Published 14 days ago by kirky

5.0 out of 5 stars Awesome!!!
A must (as in one of the five management books to read in a life time)
If you still read some books trying to learn something new this one is a must. Read more
Published 1 month ago by J. Rodriguez

5.0 out of 5 stars Switching Mindsets
As early as last August I heard Dan and Chip Heath, authors of the excellent 'Made to Stick', speak at a leadership conference in Chicago about their forthcoming book, 'Switch'... Read more
Published 2 months ago by Patrick Mayfield

5.0 out of 5 stars One of the best business book in 2010
This book is in line with Drive: The Surprising Truth About What Motivates Us from Dan Pink and Linchpin: Are You Indispensable? Read more
Published 4 months ago by Steven C

4.0 out of 5 stars A well written, satisfying read
"Switch" oscillates between the citation of psychological research and the slightly-suspect relaying of 'inspirational anecdotes' (as is de rigeur for this genre), but is, on the... Read more
Published 5 months ago by Cheese Steak Jimmy

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