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Yes! 50 Secrets from the Science of Persuasion (Paperback)

by N. Goldstein; S. Martin; R. Cialdini (Author)
4.3 out of 5 stars  See all reviews (28 customer reviews)
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Yes! 50 Secrets from the Science of Persuasion + Influence: The Psychology of Persuasion + What Every Body Is Saying: An Ex-FBI Agent's Guide to Speed-reading People
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Product details

  • Paperback: 250 pages
  • Publisher: Profile (8 Nov 2007)
  • Language English
  • ISBN-10: 1846680166
  • ISBN-13: 978-1846680168
  • Product Dimensions: 19.4 x 13 x 2 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon.co.uk Sales Rank: 9,552 in Books (See Bestsellers in Books)

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    #2 in  Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Presentations

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Product Description

Review

`If a CEO or head of state was limited to a single advisor my nomination would be Bob Cialdini' --Richard H. Thaler, co-author of Nudge


Daniel Finkelstein, The Times

"The ideas in this book changed my way of looking at the world. This thinking is the real deal. Want to be in on the next big idea? Don't miss out."
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Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Yes! 50 Secrets from the Science of Persuasion
71% buy the item featured on this page:
Yes! 50 Secrets from the Science of Persuasion 4.3 out of 5 stars (28)
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Influence: The Psychology of Persuasion
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Influence: The Psychology of Persuasion 4.2 out of 5 stars (21)
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What Every Body Is Saying: An Ex-FBI Agent's Guide to Speed-reading People
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What Every Body Is Saying: An Ex-FBI Agent's Guide to Speed-reading People 4.7 out of 5 stars (25)
£6.66
Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Predictably Irrational: The Hidden Forces That Shape Our Decisions 4.2 out of 5 stars (75)
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Customer Reviews

28 Reviews
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Average Customer Review
4.3 out of 5 stars (28 customer reviews)
 
 
 
 
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27 of 28 people found the following review helpful:
4.0 out of 5 stars Too much of a good thing, 15 April 2008
By C. Young "Clive Young" (London, England) - See all my reviews
'50 secrets from the science of persuasion'... Well, I'd never heard of `the science of persuasion' before and this is actually a series of short case studies based on social psychology academic papers published over the last decade or so. Each case study is presented as a problem, the experiment and results are described and then a `scientifically proven' solution is suggested. It's an appealing way of covering a broad subject and most of the results are thought-provoking and maybe genuinely useful. The only problem is that these snippets are not structured or ordered in any way so unfortunately fact fatigue sets in after about 30, and by the time you struggle to 50 the science of persuasion began to seem a rather disorganised discipline. An admirable book, but you might have thought `persuasion scientists' would have known a bit better how to determine exactly how much is a `good thing'.
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8 of 8 people found the following review helpful:
2.0 out of 5 stars Throwing little light on secrets, 2 Feb 2009
By Andy Middleton (Wales, UK) - See all my reviews
(REAL NAME)   
Yes! is a no. This book is disappointly light on insight, secrets and content, with insufficient detail for real understanding and many examples of persuasion that will be obvious to readers. Cialdini is a good thinker and has made important contributions to the use of language and psychology in the process of influence; if you want insight into these, read 'Influence, the Psychology of Persuasion' instead, for both content and education.
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17 of 19 people found the following review helpful:
4.0 out of 5 stars A Treasure Trove of Insights, 11 Dec 2007
By S. Kukielka "Stella" (UK) - See all my reviews
(REAL NAME)   
I have read The Tipping Point and Freakonomics and enjoyed them immensely. Yes! is a similar type of book - really enjoyable and based on what appears to be pretty solid evidence and research. It's practical too. As enjoyable as The Tipping Point and Freakonomics were I was left wondering how I could use the information. Short of impressing people at dinner parties with my new found knowledge of why drug dealers live with their mothers the personal applications of both books are few and far between. Not so with Yes! It is a treasure trove not only of the theory of persuasion but also how to put the theory into practice and become more persuasive (and let's be honest who doesn't want to be more persuasive?). In my humble opinion I think Yes! is highly readable, highly practical and highly recommended.
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Most Recent Customer Reviews

4.0 out of 5 stars Made me think a bit!
A very readable book with short 'chapters' so that you can dip into and out of it again. I would recommend reading it through from start to finish first and then going back over... Read more
Published 18 days ago by A. Kent

4.0 out of 5 stars Fascinating but longwinded
This was a very interesting book filled with lots of case studies about the subtle effects of different persuasive techniques. Read more
Published 3 months ago by Hungry Jenny

4.0 out of 5 stars Gosh, I never realized that!
I really enjoyed this book and its thought-provoking examples. I can apply the examples to my own experiences of being persuaded and trying to persuade. Read more
Published 6 months ago by Liz K

5.0 out of 5 stars Pure genius
I have now read this 5 times and bought over 10 copies for friends and clients.
I lead the largest practice around customer experience design in the UK and have read and... Read more
Published 7 months ago by Mr. G. M. Bshop

5.0 out of 5 stars Yes! This is really interesting.
This is one of those books you can pick up for 5 minutes, read a couple of pages and put down again, as each chapter is only 2 or 3 pages. Read more
Published 8 months ago by Literary Chick

5.0 out of 5 stars 5 stars. A Wonderfully Practical Book
I like this book. The authors are well recognised experts in their field and the advice they give is practical and easy to apply. Read more
Published 9 months ago by Sarah

5.0 out of 5 stars Great, even if you think you know about persuasion
I have read and reread this book and even as a hardened marketeer I still find useful ideas on how to improve the marketing of my business and that of my clients. Read more
Published 11 months ago by Joanne Morley

3.0 out of 5 stars Philosophical Dry Spell
Besides the valid criticism already voiced by some reviewers; that the presentation is messy and not-memorable, a substantial criticism of this book would be that the book is very... Read more
Published 11 months ago by Asp

5.0 out of 5 stars Fascinating Examples for Fans of Robert Cialdini's Book, Influence

Yes! could have been more appropriately titled as Influence 2 because the book is simply a series of brief examples that illustrate Professor Robert Cialdini's key... Read more
Published 13 months ago by Professor Donald Mitchell

1.0 out of 5 stars not as good as expected....by far
I thought that this book, as it was written by 3 professionals, would be intruiging and informative. I was very dissapointed. Read more
Published 15 months ago by Garry R. Walls

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