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The Coffee Boys' Step-by-step Guide to Setting Up and Managing Your Own Coffee Bar: How to Open a Coffee Bar That Actually Lasts and Makes Money (Coffee Boys Step By Step Guide) [Paperback]

John Richardson (Author), Hugh Gilmartin (Author)

5.0 out of 5 stars See all reviews (6 customer reviews)

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Wake Up and Smell the Profit: 52 Guaranteed Ways to Make More Money in Your Coffee Business by John Richardson Paperback�5.92
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Start & Run a Sandwich & Coffee Shop (Small Business Start Ups) by Jill Sutherland Paperback�7.94
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Product details

Paperback: 197 pages
Publisher: How To Books Ltd; Pap/Psc edition (27 Nov 2009)
Language English
ISBN-10: 1845283279
ISBN-13: 978-1845283278
Product Dimensions: 24.2 x 17.2 x 1.6 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (6 customer reviews)

Amazon Bestsellers Rank: 6,656 in Books (See Top 100 in Books)
#4 in Books > Business, Finance & Law > Small Business & Entrepreneurship > Law for Small Businesses

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Review

'In typical Coffee Boys fashion, they approach the management of a coffee house from a very different angle to every other trade consultant.' Boughton's Coffee House.

Product Description

This is an entertaining but highly practical guide from the successful "Coffee Boys" authors that will enable you to open a coffee bar or sandwich bar that actually lasts and makes money. It presents a distillation of experience of the many dozens of coffee and sandwich businesses they have opened both personally and for clients. This work reveals and is based on the Great Formula (see six steps of contents) created by the authors within their own businesses and their consulting practice. It offers all the practical advice on location, raising finance, and devising a clear marketing plan.

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Inside This Book (Learn More)

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Front Cover | Copyright | Table of Contents | Excerpt | Index

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	70% buy the item featured on this page: The Coffee Boys' Step-by-step Guide to Setting Up and Managing Your Own Coffee Bar: How to Open a Coffee Bar That Actually Lasts and Makes Money (Coffee Boys Step By Step Guide) by John Richardson Paperback 5.0 out of 5 stars (6) �8.69
	15% buy Wake Up and Smell the Profit: 52 Guaranteed Ways to Make More Money in Your Coffee Business by John Richardson Paperback 4.9 out of 5 stars (14) �5.92
	9% buy Start & Run a Sandwich & Coffee Shop (Small Business Start Ups) by Jill Sutherland Paperback 4.8 out of 5 stars (17) �7.94
	4% buy Starting and Running a Sandwich-Coffee Bar: An Insider Guide (Successful Business Start-ups) by Stephen Miller Paperback 3.8 out of 5 stars (4) �5.99

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Customer Reviews

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13 of 13 people found the following review helpful:

5.0 out of 5 stars Another brilliant book from the boys., 29 Mar 2010

By	James Clark "James Clark" (Edinburgh) - See all my reviews

This review is from: The Coffee Boys' Step-by-step Guide to Setting Up and Managing Your Own Coffee Bar: How to Open a Coffee Bar That Actually Lasts and Makes Money (Coffee Boys Step By Step Guide) (Paperback)

As a coffee shop owner (previously struggling badly but not now) I confess to being a huge fan of these guys. I refer to their previous book as my "bible" and if anything this one is even more important.

The industry has needed this book for a long time. There are a number of books that cover this market but they are all, almost without exception, written by journos or people who have operated one (or maximum two) coffee shops or sandwich bars and suddenly feel that that qualifies them to be a guru. Most of these feature some dangerously bad advice, particularly in the area of finance.

But this book is very different. I've now seen these guys talk three times at various conferences and had the privilege of a 20 minutes chat with John last May in London. They REALLY, REALLY know what they're talking about because they seem to have owned or consulted with hundreds of coffee shops. This book really is the distillation of that advice.

The book starts with the key skills that an entrepreneur needs. I'll confess that I ignored this initially because it seemed to be a filler (and common sense). I just wanted to get to the meat. But when I went back to it later I discovered some real gems in there. I also discovered that I have a couple of gaps in these skills and I know that it affects my ability to run the business properly.

These skills are:

1. Pig headed determination
2. Taking total responsibility
3. Provide tons of value
4. Realism
5. Financial discipline
6. The ability to make tough decisions
7. Crystal clarity.

As I say they sound like common sense but the stories they use to illustrate these skills really resonated with me. My lack of crystal clarity with staff in particular is embarrassing.

The main portion of the book deals with their "Great formula". This is the seven part formula that they believe is essential for success in the industry. I'm not quite sure what they obsession with seven points is (Stephen Covey perhaps?) but here are the points.

1. Passion
2. Taste
3. Positioning
4. People
5. Marketing
6. Systems
7. Money

I've seen them deliver this live and it is actually a very compelling argument. You can look at your own business and see which part of the formula you're missing and then (using the little graphic they've created) trace across to see how it affects you. It's actually quite spookily accurate. I'd rather not admit the problems that it highlighted in my business but I am definitely working on them now. As ever with these guys they use lots of "true stories" to help illustrate their points and directly apply it to your business.

Criticisms? Well, the editing isn't great and arguably it's not really a start up guide. I'd actually argue that they've incorrectly titled it. It is probably more useful for existing operators than for new starts but maybe that's what they were after. I'd also argue that they restrict themselves too much to just the coffee shop industry. The principles (and some of their stories) extend way beyond coffee shops.

What it does present is great value though. You get access to a website where they go through each of the chapters in video format too. This was what forced me to go back and review the first section again. I don't think I would have bothered with this if I hadn't seen Johnnie ranting about it so passionately on video.

So all in all another great book. If you own a coffee shop or restaurant you'd be mad not to buy it. It's a vastly better written (and more entertaining) book than nearly all others which means that even though it's much longer than their first book it's a really easy read.

Highly recommended.

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3 of 3 people found the following review helpful:

5.0 out of 5 stars Great stuff, 14 April 2010

By	Robert J. C. Ward "Rob Ward" (Shropshire, UK) - See all my reviews (REAL NAME)

I've just finished reading this book. I've worked in the food industry for nearly 20 years and I can say with confidence this is an essential read to anyone that has a food service business or looking to set up one.
It's about coffee shops, but there's loads of useful stuff in there about food catering and how to make it work better.
Practical, readable and funny - a refreshing change from all the other poorer versions of 'business help' books.

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2 of 2 people found the following review helpful:

5.0 out of 5 stars Just buy it, 7 April 2010

By	J. M. Malseed "wealthcare" (Holywood UK) - See all my reviews (REAL NAME)

This book should be compulsory reading at school for 15 year olds as part of their business awareness studies never mind people thinking of opening their own coffee bar .It should be read by all people who are self employed .HM Revenue & Customs (the guys who want the VAT and the PAYE and the Income tax ),the banks ,the marriage guidance council should be dishing them out as within there is the recipe for success not only of business but life .

I read it cover to cover in a coffee shop where the owner now seems to live thinking that if he does everything his business will prosper . Sadly I see the cracks already and I am sure he is now a stranger at home as he clocks in 96 hour weeks with a unit which costs him �26k a year in rent and his turnover is derived from about a customer base of about 20 people in a town with over 15 coffee outlets .

Its simply set out with no management speak and the best business book I have ever read .

Just buy it and then implement the plan they so clearly set out

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Most Recent Customer Reviews

5.0 out of 5 stars Keep it simple
You can feel how useful this book is by reading its beginning.
Clear and concise, written in a simple way that every single person would be able to understand but with the... Read more

Published 2 days ago by Mr. R. Pivetta

5.0 out of 5 stars Superb book - much better than all the others
An essential read for anyone in the hospitality industry.

There are a lot of "how to start a coffee shop/sandwich bar" books out there but this one is in another... Read more

Published 3 months ago by N. Sanders

5.0 out of 5 stars the Coffe boys'
"An exceptional book and amazing value considering you also get two hours of online video and the ability to ask the authors specific questions included in the price. Read more

Published 5 months ago by w.wiggins

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