Frequently Bought Together
Customers Who Bought This Item Also Bought
A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers and Merchants by Evgenii Geno Prussakov |
Get into Bed with Google: Top Ranking Search Optimisation Techniques by Jon Smith |
Affiliate Millions: Make a Fortune Using Search Marketing on Google and Beyond by Anthony Borelli |
Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing by Jay Conrad Levinson |
Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There by David Viney |
Product details
Would you like to update product info or give feedback on images?
|
More About the Author
Customers Viewing This Page May Be Interested in These Sponsored Links
(What is this?)Product Description
Product Description
This guide, for both practitioners and academics, focuses on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so and investigate how to optimize resources once fully active in this area. This book focuses on how to build long term relationships with online partners, while gaining value and optimizing resources. As such, it should be of special interest to academics and students of management, marketing and business. Online advertisers and online media should also find this a valuable tool with which to understand the potential of their online return of investment.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Do Customers Ultimately Buy After Viewing This Item?
 |
23% buy The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs £12.74 |
 |
22% buy the item featured on this page: Strategic Affiliate Marketing £55.00 |
 |
20% buy Make a Fortune Promoting Other People's Stuff Online: How Affiliate Marketing Can Make You Rich £7.29 |
 |
19% buy A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers and Merchants£17.49 |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
