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The Jelly Effect: How to Make Your Communication Stick
 
 

The Jelly Effect: How to Make Your Communication Stick [Paperback]

Andy Bounds
4.3 out of 5 stars  See all reviews (46 customer reviews)
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Product details

  • Paperback: 256 pages
  • Publisher: Capstone (4 April 2007)
  • Language English
  • ISBN-10: 1841127604
  • ISBN-13: 978-1841127606
  • Product Dimensions: 22.8 x 15.4 x 1.8 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (46 customer reviews)
  • Amazon.co.uk Sales Rank:: 70,351 in Books (See Bestsellers in Books)
    #35 in  Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Conducting Meetings
  • See Complete Table of Contents

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Andy Bounds
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Product Description

Review

“…good simple tips on subjects like networking, sales and presentations…” (Edge, September 2007)

"This interesting book is much more serious than the title suggests.” (Modus Operandi, Spring 2008)

Product Description

How effective is the communication you experience every day? How often have you been bored during a presentation? Failed to win a piece of business that, deep down, you know you should have won? Had a tedious, pointless networking conversation?

Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication. You see, the way many people communicate is like filling a bucket with jelly, flinging it at their audience, and hoping some of it sticks. It′s ineffective, it′s irritating and, above all, it′s very messy.

So what′s the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you′d be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay–rise discussions. The benefits would be endless.

The Jelly Effect shows you how to raise your game to a different level. You′ll never fling another bucket of jelly again...

PRAISE FOR THE JELLY EFFECT

′The most effective, original and insightful book on business communication that I have ever read.′ ––Dr. Ivan R. Misner, NY Times bestselling author of Truth or Delusion? and founder of Business Network International

′Andy Bounds has a totally unique and inspiring way of communicating. He also has this tremendous ability to help others achieve more when they communicate. Every single person he′s worked with at npower has found his guidance to be immensely valuable, and to have made a real difference.  My advice: read this book – it will help you communicate with, and relate to, people better than ever before.′ ––Heidi Walton, npower, People Development Manager

′They say the definition of genius is the ability to make the complex simple. If that′s the case then Andy Bounds is a genius. This book is packed with insight and ideas that make the whole art of communication and connecting with people both easy to understand and apply. Yes, you′ll have the occasional B.F.O.( Blinding Flash of the Obvious) moment and wonder why on earth you′ve never thought of some of the ideas before...truth is we need some one like Andy with his incredibly easy style of writing to wake us up to the obvious. I defy anyone who reads this book and applies the insights to their own business not to see a increase in both their profit and their profile.′ ––Paul McGee, International speaker and best selling author of S.U.M.O. (Shut Up, Move On)


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Customer Reviews

46 Reviews
5 star:
 (32)
4 star:
 (6)
3 star:    (0)
2 star:
 (4)
1 star:
 (4)
 
 
 
 
 
Average Customer Review
4.3 out of 5 stars (46 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
63 of 69 people found the following review helpful:
2.0 out of 5 stars Flatters to deceive, 24 July 2007
By Terry Osborne "Terry O" (Leicester, England) - See all my reviews
This review is from: The Jelly Effect: How to Make Your Communication Stick (Paperback)
I read the reviews so decided to try out the book. Lots of big typeface and few words on the page, I have seen too many of these books before. This is effectively 10 powerpoint slides s-t-r-e-t-c-h-e-d into a book. The ideas are fine, but nothing that I have not seen before, in more detail, elsewhere.

I took a look at the author's website, and, surprise, surprise, some of the reviewers here on Amazon are the same people as give him 'testimonials' on his website for his courses. Not sure of the integrity of all involved.

Overall, it's an okay book, but not worthy of the lavish praise heaped on it by some of these 'reviewers'
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6 of 8 people found the following review helpful:
5.0 out of 5 stars At last - a really useful book on "what to say" and "when to say it", 16 May 2007
By B. D. Willington "Bryn Willington" (London) - See all my reviews
(REAL NAME)   
This review is from: The Jelly Effect: How to Make Your Communication Stick (Paperback)
I have read various sections more than once - looking for the catch! But there isn't one. I am reading some of the most useful advice I have ever read in plain, normal English - just as if I were listening to a close friend. No business jargon, no over inflated business language - just plain simple, easy to absorb advice.
And the best bit is that it is all about how we make the best use of our verbal communications with other business people when selling, networking, referral seeking and presenting- something we all do every day. There is no academic, NLP layden, brain bending rubbish here - just everyday situations that business people face.

I must admit, I am glued to your book. The analogies are great - right on the ball -"Finding Your First Love" Superb.

The one key thing, as you quite rightly say is "AFTERS" - that is now my focus in life. Up until now I have been a brilliant Jelly chucker.

I dare you not to benefit from this - you can't NOT.
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3 of 4 people found the following review helpful:
5.0 out of 5 stars If you could read just one book..., 7 Aug 2007
This review is from: The Jelly Effect: How to Make Your Communication Stick (Paperback)
What a great book. I love to read and I buy a book most weekends that I
will read through the week. I have finished yours already! I could not put it down. It's simple and effective.

I really believe that we get what we want from the people we meet, the
books we read and the action we take... If I was to recommend only one
book to my team it would be yours and I have read alot.
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Most Recent Customer Reviews

5.0 out of 5 stars Simple to understand and easy to remember advice on effective communication
As you'd hope from a book on effective communication, this book is a real easy read that contains some great ideas and simple pointers on how to make your communication more... Read more
Published 14 days ago by Kevin Roberts

2.0 out of 5 stars Simple Stuff
If you are looking for a simple guide to communication at network meetings this could be it. For thoes that have been doing it for a few years its a repeat of a hundred others. Read more
Published 25 days ago by philip aarons

4.0 out of 5 stars Makes your communication stick
Does what it says on the cover. Some new and interesting ideas and approaches. Thanks to Andy Bounds the author.
Published 1 month ago by G. Stewart

4.0 out of 5 stars Informative, but marketing orientated
The knowledge imparted in this book is immediately useful for networking and presentations, but there is an underlying marketing/sales vibe that sours the experience slightly... Read more
Published 10 months ago by Mr. Chris Heald

4.0 out of 5 stars Helpful hints & good summaries
I found this to be an engaging book that was easy to read and understand. The points in the book are well presented and good summaries are provided. Read more
Published 11 months ago by Rob Cameron

5.0 out of 5 stars Impressed - a sudden blazing flash of common sense!
A down to earth, common sense method of getting to meet people, buy them a coffee and sell them something big. Read more
Published 22 months ago by A. Harvey

4.0 out of 5 stars Great for a beginner like me
I read some of the reviews blasting this book, and I felt I needed to counter them. Whether you will like this book or not seems to depend on your level of experience with selling... Read more
Published 23 months ago by M Gemmill-Toyama

2.0 out of 5 stars Too much jelly makes you sick
It's ironic that this book is actually jelly itself. OK, probably 5 good points in here, but thrown at you again and again and again and again. Read more
Published 23 months ago by A. Dalton

2.0 out of 5 stars Baffled...
Bought this book on the basis of the reviews and frankly having read it I'm a bit baffled. We all need to do the simple stuff well - this is the basis of success. Read more
Published on 18 Feb 2008 by C. Meikle

5.0 out of 5 stars Brilliant!
This book is a good buy because it gives you information on precisely how to communicate your pitch in order to maximise sales. Read more
Published on 13 Feb 2008 by Julie Munro

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