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Guerrilla Publicity: Hundreds of Sure-fire Tactics... [Paperback]

Jay Conrad Levinson (Author), Rick Frishman (Author), Jill Lublin (Author)
4.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Paperback: 304 pages
  • Publisher: Adams Media Corporation (30 Jun 2002)
  • Language English
  • ISBN-10: 1580626823
  • ISBN-13: 978-1580626828
  • Product Dimensions: 23.4 x 16 x 2.5 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 453,129 in Books (See Top 100 in Books)

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Jay Conrad Levinson
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Product Description

Product Description

How to build publicity campaigns from the inside out. Guerrilla Publicity is set to become the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from scratch, how to zero-in on a targeted market, and how to infuse a marketing plan with publicity hooks. This motivational book also includes: Inside info on how to make friends in the media; Simple ways to get others to spread the message; Sample press releases and media kits

About the Author

Jay Conrad Levinson is publisher of the much-admired Guerrilla Marketing Newsletter and lectures worldwide on guerrilla and below-the-line business techniques
Inside This Book (Learn More)
First Sentence
PUBLICITY IS THE ART OF STIRRING UP INTEREST to promote your product or service. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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5 of 5 people found the following review helpful:
4.0 out of 5 stars 100's of surefire tactics, 30 Sep 2003
This review is from: Guerrilla Publicity: Hundreds of Sure-fire Tactics... (Paperback)
lots and lots of tactics but very american orientated. full of good ideas which you can turn around to work in the uk and even better if you are aiming to market your business over in the usa.
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