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Creating Ever-cool: A Marketer's Guide to a Kid's Heart [Hardcover]

Gene Del Vecchio (Author)
4.8 out of 5 stars  See all reviews (4 customer reviews)
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Frequently Bought Together

Customers buy this book with Branding cluster sheet: Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands: 6 by Martin Lindstrom Paperback £25.00

Creating Ever-cool: A Marketer's Guide to a Kid's Heart + Branding cluster sheet: Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands: 6
Price For Both: £41.99

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Product details

  • Hardcover: 256 pages
  • Publisher: Pelican Publishing Co (1 Dec 1997)
  • Language English
  • ISBN-10: 1565542568
  • ISBN-13: 978-1565542563
  • Product Dimensions: 21.8 x 14 x 2.5 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 492,654 in Books (See Top 100 in Books)
    #85 in  Books > Business, Finance & Law > Sales & Marketing > Research

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  • See Complete Table of Contents

More About the Author

Gene Del Vecchio
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Creating Ever-cool: A Marketer's Guide to a Kid's Heart
88% buy the item featured on this page:
Creating Ever-cool: A Marketer's Guide to a Kid's Heart by Gene Del Vecchio Hardcover 4.8 out of 5 stars (4)
£16.99
Born to Buy: The Commercialised Child and the New Consumer Culture
12% buy
Born to Buy: The Commercialised Child and the New Consumer Culture by Juliet Schor Paperback
£6.99
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Customer Reviews

4 Reviews
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4.8 out of 5 stars (4 customer reviews)
 
 
 
 
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5.0 out of 5 stars Enlightening, entertaining and easy to read!, 2 Jan 1999
By A Customer
This review is from: Creating Ever-cool: A Marketer's Guide to a Kid's Heart (Hardcover)
The author not only reveals important and interesting aspects of a child's psyche, but also gives you insights on how to use those aspects to make your products and brands "ever cool".
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5.0 out of 5 stars It's my kid marketing bible., 10 Dec 1998
By A Customer
This review is from: Creating Ever-cool: A Marketer's Guide to a Kid's Heart (Hardcover)
Buy it for the 25 pages on kid psyche. The rest is bonus (special bonus offer: 90% more free!). Damn insightful bonus. I constantly refer back to the kid psyche section. Every time I work on a creative strategy. Every time I look at a new toy. I can't tell you how valuable this book as been for me and my group. Five stars+++
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5.0 out of 5 stars Required for anyone seeking to market to children, 2 Sep 1998
By A Customer
This review is from: Creating Ever-cool: A Marketer's Guide to a Kid's Heart (Hardcover)
This is required reading for anyone who hopes to effectively market to children. Unlike professorial/scholarly treatises, this author has actually been in the trenches, and it shows. The real world applications is what puts this book above all others dealing with this topic.
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4.0 out of 5 stars An excellent introduction on how to reach children
People who want their products to excel in a child's world get a unique insight as to what triggers children. Read more
Published on 7 July 1998

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