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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines
 
 
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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines [Paperback]

Boris Mordkovich , Eugene Mordkovich
4.0 out of 5 stars  See all reviews (3 customer reviews)
Price: £15.68 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines + Ultimate Guide to Google Ad Words: How To Access 100 Million People in 10 Minutes + Search Engine Optimization: An Hour a Day
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Product details

  • Paperback: 202 pages
  • Publisher: LULU (11 April 2005)
  • Language English
  • ISBN-10: 1411628179
  • ISBN-13: 978-1411628175
  • Product Dimensions: 22.4 x 15.4 x 2 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 393,413 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

The Search Engine Marketing Weblog, May 10, 2005

...this book is the PPC bible. Tracking, click fraud, branding, local advertising are all covered...

Product Description

You've got products. You've got a website. You're ready to do business online. Now, how do you attract new customers? You'll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-Per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it). The book also offers tips, techniques, and ideas contributed by 14 top experts in the industry.

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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines
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Customer Reviews

3 Reviews
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Average Customer Review
4.0 out of 5 stars (3 customer reviews)
 
 
 
 
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4 of 6 people found the following review helpful:
5.0 out of 5 stars Very interesting and informative, 15 Sep 2006
By Mrs. R. Page "Rachel" (UK) - See all my reviews
(REAL NAME)   
This review is from: Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines (Paperback)
I found this book to be full of information I had failed to find in bigger, more expensive books. Another thing I liked about it was the size, easy enough to carry around so you can read it whilst commuting. Lots of helpful tips and expert advice which helped me to understand the subject and increase traffic to our website.
Well worth its money
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13 of 20 people found the following review helpful:
4.0 out of 5 stars Worth reading, 15 Aug 2005
This review is from: Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines (Paperback)
Boris did a good job pulling this book together. It's mostly let down by the cheap paper, print and layout, which undermines the quality of the content and can make it difficult to follow.

Getting past that there is a stack of expert tips (which includes two of mine) at the back where he invited most of the leading experts in the sector to contribute. There is some very advanced advice which I hadn't seen documented anywhere else.

If you can look past the paper its printed on its worth having on your bookshelf.

Edward Cowell (Teddie).

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1 of 4 people found the following review helpful:
3.0 out of 5 stars Pay-per-click Search Engine Marketing Handbook, 30 Jun 2007
By Mrs. Cynthia P. Black "webmistress" (Devon, England) - See all my reviews
(REAL NAME)   
This review is from: Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines (Paperback)
I found this book interesting and informative but not quite what I need. This is an ideal book for the owner of a company/business website, who does not actually run the site, someone who wants to direct his/her IT department in the best way to increase sales would find it extremely useful. I am a do-it-all website owner so it is useful but not essential.
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