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(What is this?)Product Description
Book Description
Whether you are new to Pay-Per-Click advertising or a seasoned marketer, Google Advertising A-Z will show you how in a quick and easy format loaded with charts, guides, hyperlinks to free Internet advertising tools, tables and over 60 tips and tricks to maximizing your Return-on-Investment. See why Pay-Per-Click advertising is exploding on the Internet and why small businesses worldwide are adopting it as their primary sales tool.
Here is but a sampling of the topics covered:
*The key to getting #1 placement on Google
*How the time of day affects your Cost-Per-Click
*The no cost Froogle advantage
*Secrets of Zeitgeist
*Lose nothing by advertising on the Content Network
*Examples of great ad titles
*The best keyword placement within the Bodylines
*Definitive ad stylization
*Tricks to keyword plurals and misspellings
*Essential guide to Google foreign countries and languages
*25 examples of ads that work on Google and those that don’t
*AdSense Tricks
*The colors that will wreck your Image Ad campaign
*How to budget and control your monthly spending
*Get your marketing materials included free in Google Catalogs
*And a whole lot more. . .
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