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Catherine Kaputa turns conventional wisdom inside out. Instead of trying to emulate the masculine males that dominate the boardroom, women should take advantage of the unique characteristics of the female mind. A brilliant read and a brilliant strategy. --Laura Ries, author, The Origin of Brands
In the marketplace, powerful brands win. In the workplace, a powerful personal brand gets results. Now Catherine Kaputa nails how women can truly brand themselves in The Female Brand, a terrific tool to help bring your authentic self to work and leave the mini-man image and behavior behind. --Mary Lou Quinlan, CEO, Just Ask a Woman and author of Just Ask a Woman
In the marketplace, powerful brands win. In the workplace, a powerful personal brand gets results. Now Catherine Kaputa nails how women can truly brand themselves in The Female Brand, a terrific tool to help bring your authentic self to work and leave the mini-man image and behavior behind. --Mary Lou Quinlan, CEO, Just Ask a Woman and author of Just Ask a Woman
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Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? In "The Female Brand", Kaputa says that to succeed beyond the mid-level in corporations women must build a successful career identity - a brand - that's authentic, focused, and relevant, built around their aptitudes as women and their personal strengths. Drawing on some of the latest findings of experts in the science of the female brain and in gender research, Kaputa shows women how to use these aptitudes and perceptions to brand themselves more effectively. Inspirational yet practical, any woman will come away motivated with a clearer perspective on how they can apply these ideas to create more confidence and career success.
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