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The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage: In Print, Online and on the Air [Paperback]

David R. Yale (Author), Andrew J. Carothers (Author)
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David R. Yale
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Product Description

Product Description

Thoroughly updated with information on Internet-based PR campaigns "The Publicity Handbook" has everything you need to know to win valuable publicity for your product, service, or business. It includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists - databases, media directories, websites, and more. It is an indispensable guide whether you are a PR pro or entrepreneur.

About the Author

David R. Yale is an award-winning marketing consultant who has held creative and marketing positions at Marketing & Publishing Associates, Lindenwold Fine Jewelers, and Publishers Clearing House, where he was instrumental in establishing the company's online presence. He has written articles for hundreds of business publications including Business Marketing, Business Strategies, Computer and Electronics Marketing, DM News, NEPA Hotline, The Newsletter on Newsletters, and Meetings & Conventions.

Andrew Carothers has more than 10 years of experience helping corporations, agencies and non-profits gain media exposure and increase shareholder value through successful application of traditional and internet-based PR/IR. The former director of internet-based public relations for Autodesk (San Rafael, CA), one of the largest software companies in the world and the leading design and digital content creation resource, Mr. Carothers currently serves as the director of corporate communications for iMind Education Systems, Inc.

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The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage: In Print, Online and on the Air
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The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage: In Print, Online and on the Air by David R. Yale Paperback
£12.59
PR Power: Inside Secrets from the World of Spin (Virgin Business Guides)
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