The Advertising Agency Business
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Product Description
Product Description
When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to:
- Start an agency
- Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients
- Evaluate an agency
- Structure ownership
- Manage, develop, and evaluate personnel
- Develop mutually beneficial relationships with clients and suppliers
- Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentations
From the Back Cover
When the first edition of The Advertising Agency Business was published nearly two decades ago, it was hailed as the most comprehensive and valuable guide to successful agency management. The second edition established the book as the standard work in this area. This all-new, updated, third edition continues that tradition. It gives an overview of agency financial operations, including
- Identifying key operating figures
- Determining income and profit
- Allocating gross income
- Developing reliable, timely financial reports
- How to start and build your agency
- How to evaluate an agency
- How to manage, develop, and evaluate personnel
- How to get new business
Inside This Book
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First Sentence
"As I travel throughout the country consulting with small agencies, the owners always ask: ""Why can't I find someone like me, who will work just as hard and be as dedicated to the success of this agency?""" Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
"As I travel throughout the country consulting with small agencies, the owners always ask: ""Why can't I find someone like me, who will work just as hard and be as dedicated to the success of this agency?""" Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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