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How to Get into Advertising [Paperback]

Andrea Neidle (Author)
5.0 out of 5 stars  See all reviews (11 customer reviews)
RRP: £27.99
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How to Get into Advertising + Ogilvy on Advertising + Creative Advertising: Ideas and Techniques from the World's Best Campaigns
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Product details

  • Paperback: 240 pages
  • Publisher: Thomson Learning; 2nd Revised edition edition (25 April 2002)
  • Language English
  • ISBN-10: 0826457673
  • ISBN-13: 978-0826457677
  • Product Dimensions: 23.3 x 16.3 x 1.7 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 208,193 in Books (See Top 100 in Books)
    #12 in  Books > Scientific, Technical & Medical > Medicine & Nursing > Medical School & Career Guides

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  • See Complete Table of Contents

More About the Author

Andrea Neidle
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Product Description

Review

"This book is vital for any aspiring person who wishes to make a career in advertising. It fills a considerable gap and guides readers in very specific terms as to what steps they should take to enter this exciting, rewarding and stimulating industry. A wonderful guide to a fulfilling and satisfying craft." Archie Pitcher, CBE, Past President, Ogilvy & Mather London Ltd

Andrew Canter, Head of Broadcasting, The Media Planning Group

I recommend this book to anyone who wants to work in this dynamic, fast-moving, stressful but rewarding business.
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What Do Customers Ultimately Buy After Viewing This Item?

How to Get into Advertising
79% buy the item featured on this page:
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The Advertising Concept Book: Think Now, Design Later
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The Advertising Concept Book: Think Now, Design Later by Pete Barry Hardcover 5.0 out of 5 stars (9)
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Fundamentals of Advertising
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Fundamentals of Advertising by John Wilmshurst MA; FCAM; FCIM Paperback 4.0 out of 5 stars (2)
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Customer Reviews

11 Reviews
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Average Customer Review
5.0 out of 5 stars (11 customer reviews)
 
 
 
 
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9 of 9 people found the following review helpful:
5.0 out of 5 stars best of its kind, 24 May 2000
By A Customer
This review is from: How to Get into Advertising (Paperback)
There are lots of 'how-to' books about advertising, but this one stands head and shoulders above the rest. It's packed with detailed information on what the job titles really mean, how to make your approach and how to find out where the real openenings exist. The picture it paints of the way creative people work is the most authentic I've read. This is the inside track - a must-read for anyone wanting to get into the business.
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9 of 9 people found the following review helpful:
5.0 out of 5 stars A comprehensive guide to the ad industry, 23 May 2000
By A Customer
This review is from: How to Get into Advertising (Paperback)
An excellent guide to the industry and its various roles. Straight forward, telling it 'as it is' with great tips for getting that job. Also contains valid quotes from people 'in the business'. Wish something like this had been around 20 years ago!
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8 of 8 people found the following review helpful:
5.0 out of 5 stars "Must read (but really)", 13 Mar 2001
By A Customer
This review is from: How to Get into Advertising (Paperback)
Simon Anholt from Cave Anholt Jonason: "I must have looked at dozens of books promising the 'inside track' on working in advertising, but none of them deliver in the way this one does. Written from the perspective of the UK's leading advertising college, nobody could be better qualified than Ms Neidle to point the way to successful targeting, presentation, preparation and success in getting into the business. For the hopeful would-be agency staffer, it's as essential as a well-prepared CV and a good pair of walking shoes."
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Most Recent Customer Reviews

5.0 out of 5 stars essential
as someone not yet working in advertising, but desperate to do so, this book was a serious wake up call. Read more
Published on 5 Jun 2004 by Ross Breadmore

5.0 out of 5 stars if your considering a career in advertising-this is a must!
This book gave me the best insight into advertising. It has everything you need from advice on how to get the job to all the useful addresses and websites. Read more
Published on 1 Jun 2004 by kirsty leader

5.0 out of 5 stars an essential guide to the advertising world
Leaving college, I knew what I wanted to do but was unsure how to get there. 'How to get into Advertising' gave me the inspiration and practical information to find my feet in the... Read more
Published on 6 Jun 2000

5.0 out of 5 stars A vital guide for anyone aspiring to an advertising career.
Archie Pitcher, CBE, Past President, Ogilvy & Mather London Ltd

"This book is vital for any aspiring person who wishes to make a career in advertising. Read more

Published on 19 May 2000

5.0 out of 5 stars Covers all the key aspects of the business.
The best advice I could give someone who wanted a career in advertising would be to buy the book. It covers all the key aspects of the business in an easily understandable and... Read more
Published on 19 May 2000

5.0 out of 5 stars An essential guide for anyone wanting to work in advertising
Written in a highly readable and entertaining style with students and their career advisors in mind. Read more
Published on 19 May 2000

5.0 out of 5 stars The best book I have seen on how to get a job in advertising
It's excellent and by far the best book I have seen written on this very important issue of just where do you start if you wish to follow this path.
Published on 19 May 2000

5.0 out of 5 stars This is the "must read" definitive guide - buy it!
If you ever needed to know what a creative, account manager or media planner does, then How To Get Into Advertising explains in detail. Read more
Published on 19 May 2000

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