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(What is this?)Product Description
Product Description
This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.
Inside This Book
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First Sentence
Back in 1965 the Rolling Stones' '(I can't get no) Satisfaction' stridently proclaimed that both radio and TV advertising left a lot to be desired. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Back in 1965 the Rolling Stones' '(I can't get no) Satisfaction' stridently proclaimed that both radio and TV advertising left a lot to be desired. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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What Do Customers Ultimately Buy After Viewing This Item?
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55% buy the item featured on this page: How to Plan Advertising £32.74 |
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16% buy Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) £16.54 |
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14% buy A Master Class in Brand Planning: The Timeless Works of Stephen King £19.49 |
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9% buy Ogilvy on Advertising £8.99 |
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