Quantity:

More Buying Choices

22 used & new from �7.99

Have one to sell? Sell yours here

Share your own customer images

Search inside this book

This Business of Music Marketing & Promotion (This Business of Music: Marketing & Promotion) (Hardcover)

by Tad Lathrop (Author) "Most of us first get involved in music for emotional reasons ..." (more)

5.0 out of 5 stars See all reviews (1 customer review)

RRP:	�17.99
Price:	�11.17 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save:	�6.82 (38%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Tuesday, November 24? Choose Express delivery at checkout. See Details

14 new from �10.34 8 used from �7.99

Other Editions:	RRP:	Our Price:	Other Offers:
Hardcover (2nd)			14 used & new from �1.58

Special Offers and Product Promotions

Illuminate your book with the innovative Philips LED reading light--exclusive to Amazon.co.uk. Shop now.

Frequently Bought Together

Price For All Three: �30.67

Show availability and delivery details

This item: This Business of Music Marketing & Promotion (This Business of Music: Marketing & Promotion) by Tad Lathrop
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Start an Independent Record Label (Music Business Made Simple) by J S Rudsenske
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
All You Need to Know About the Music Business by Donald S Passman
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

Customers Who Bought This Item Also Bought

Start an Independent Record Label (Music Business Made Simple)

by J S Rudsenske

4.5 out of 5 stars (4) �7.00

The Music Management Bible

by Music Managers Forum

4.0 out of 5 stars (2) �9.01

All You Need to Know About the Music Business

by Donald S Passman

4.4 out of 5 stars (17) �12.50

Future of the Music Business: How to Succeed with the New Digitial Technologies (Future of the Music Business: How to Succeed with the New Digital)

by Steve Gordon

5.0 out of 5 stars (1) �8.87

The Future of Music: Manifesto for the Digital Music Revolution

by David Kusek

4.5 out of 5 stars (2) �8.30

› Explore similar items

Product details

Hardcover: 308 pages
Publisher: Billboard Books,U.S.; Revised edition edition (1 Oct 2003)
Language English
ISBN-10: 0823077292
ISBN-13: 978-0823077298
Product Dimensions: 23 x 15.6 x 2.6 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 106,122 in Books (See Bestsellers in Books)
Popular in these categories:
#37 in Books > Music, Stage & Screen > Music > Business
#84 in Books > Music, Stage & Screen > Music > Digital Music > Recording Music

Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

Business Marketing opens new browser window

www.MarketingEssentials.co.uk - Essential Business Marketing Strategies from UK's Leading Expert

Marketing Companies UK opens new browser window

ApprovedMarketingCompanies.co.uk - Get fast free quotes from 4 leading Marketing Companies in your area.

Free Email from MailChimp opens new browser window

MailChimp.com - The Only Email Marketing Service That's Completely Free. Join Today.

Product Description

In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines and more, all supported by real-life examples. He shows how the web and other technological developments have revolutionized not only how music is made, but also how it is marketed and promoted. The old rules still apply - create a marketing plan, know your copyrights, be familiar with the laws of commerce - but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, re-organized and updated edition features an all-new chapter ("Twenty-five Action-Generating Marketing Ideas to Use Right Now"), which will help readers get a running start into the recording business. The book also includes updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and new listings of information resources.

Inside This Book (Learn More)

First Sentence
Most of us first get involved in music for emotional reasons. Read the first page

Explore More
Concordance

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product)

music business

music books

musicians

music scene

music

marketing

What Do Customers Ultimately Buy After Viewing This Item?

	52% buy the item featured on this page: This Business of Music Marketing & Promotion (This Business of Music: Marketing & Promotion) 5.0 out of 5 stars (1) �11.17
	19% buy All You Need to Know About the Music Business 4.4 out of 5 stars (17) �12.50
	10% buy The Music Management Bible 4.0 out of 5 stars (2) �9.01
	9% buy Music: The Business - The Essential Guide to the Law and the Deals 4.0 out of 5 stars (5) �16.00

Explore similar items

Customer Reviews

1 Review

5 star:		(1)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Average Customer Review

5.0 out of 5 stars (1 customer review)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

43 of 43 people found the following review helpful:

5.0 out of 5 stars Excellent buy - all you need to know about music business!, 16 Sep 2001

By A Customer

This review is from: Business of Music Marketing and Promotion (This Business of Music: Marketing & Promotion) (Hardcover)

A very comprehensive and easy-to-read book about the whole process of marketing and promoting an album/single including detailed step-by-step info about the choice (cost-benefit) to market/promote via radio, print media, MTV and retail display. From its title, I was expecting an only in-depth about the marketing & promo AFTER an album is produced, but the authors also cover the decision-making BEFOREHAND - how an atist is signed up, determination of how to package, image...the bigger picture, ie. Also how to get good distribution, including non-traditional methods like direct mailing. And a whole chapter on new media - the internet and how one can by-pass traditional channels to get one's music out there..

The chapter on artist royalty calculations provices one of the simplest and most easy to understand explanations about the complex calculations adopted by the major labels...I have read explanations given in other so-called "beginner's guides" and made no sense, and this is by far the best..

Lastly, the authors provide lots of real-life anecdotes about how the labels/artists themselves do it - a diverse range of examples - George Winston, Aerosmith, Fugazi, etc

Very entertaining and dare I say it, riveting! Highly recommended for anyone who wants to succeed in the music business, whether an artist, marketer or label management

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }