or
Sign in to turn on 1-Click ordering.
 
 
More Buying Choices
28 used & new from £0.32
Have one to sell? Sell yours here
 
   
Creating Customer Evangelists: Profit from Turning Loyal Customers into a Volunteer Sales Force
 
 
Share your own customer images
Search inside this book

Creating Customer Evangelists: Profit from Turning Loyal Customers into a Volunteer Sales Force (Hardcover)

by Guy Kawaski (Foreword), Ben McConnell (Author), Jackie Huba (Author) "You are an evangelist ..." (more)
4.5 out of 5 stars  See all reviews (2 customer reviews)
Price: £14.00 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 1 left in stock--order soon (more on the way).

Want guaranteed delivery by Tuesday, November 10? Choose Express delivery at checkout. See Details
15 new from £8.93 13 used from £0.32
Other Editions: RRP: Our Price: Other Offers:
Paperback (Revised) £8.00 £8.00 12 used & new from £5.12

Frequently Bought Together

Creating Customer Evangelists: Profit from Turning Loyal Customers into a Volunteer Sales Force + Citizen Marketers: When People are the Message + The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)
Price For All Three: £35.77

Show availability and shipping details

Customers Who Bought This Item Also Bought

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)

by David Meerman Scott
4.1 out of 5 stars (16)  £7.77
Citizen Marketers: When People are the Message

Citizen Marketers: When People are the Message

by Ben McConnell
5.0 out of 5 stars (1)  £14.00
Word of Mouth Marketing: How Smart Companies Get People Talking

Word of Mouth Marketing: How Smart Companies Get People Talking

by Seth Godin
3.0 out of 5 stars (2)  £12.13
Facebook Marketing: Leverage Social Media to Grow Your Business

Facebook Marketing: Leverage Social Media to Grow Your Business

by Steve Holzner
3.0 out of 5 stars (2)  £7.99
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word-of-Mouth

The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word-of-Mouth

by Silverman
4.5 out of 5 stars (2)  £8.86
› Explore similar items

Product details

  • Hardcover: 224 pages
  • Publisher: Kaplan Business (12 Nov 2002)
  • Language English
  • ISBN-10: 0793155614
  • ISBN-13: 978-0793155613
  • Product Dimensions: 23.3 x 16 x 2.1 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 774,126 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
   Understanding Customers. opens new browser window
www.is4profit.com  -  Small Business Guide to Understanding Customers 
   Evangelists opens new browser window
www.Ask.com  -  Find the Best Results for Evangelists. 
  
 

Product Description

Synopsis

For the first time in paperback, a revised edition of the book that launched the term "customer evangelism" and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability. When customers are truly thrilled about their experience with a product or service, they become outspoken "evangelists" for a company. For most businesses, customers are loyal to people, not brands.Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth. By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism. "Creating Customer Evangelists" explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company's success.

"Creating Customer Evangelists" is the bible for any business hoping to convert good customers into exceptional ones who willingly spread the word.

Inside This Book (Learn More)
First Sentence
You are an evangelist. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
 
marketing
word of mouth
evangelism
business
viral marketing
sales
public relations
future read
customers
buzzmarketing
branding

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

Creating Customer Evangelists: Profit from Turning Loyal Customers into a Volunteer Sales Force
96% buy the item featured on this page:
Creating Customer Evangelists: Profit from Turning Loyal Customers into a Volunteer Sales Force 4.5 out of 5 stars (2)
£14.00
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
3% buy
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck 5.0 out of 5 stars (8)
£4.99
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word-of-Mouth
1% buy
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word-of-Mouth 4.5 out of 5 stars (2)
£8.86
Explore similar items
 

Customer Reviews

2 Reviews
5 star:
 (1)
4 star:
 (1)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.5 out of 5 stars (2 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
2 of 2 people found the following review helpful:
4.0 out of 5 stars Insightful!, 15 Jun 2004
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
What does it take to get your customers to see the light, to praise your product like evangelists selling their creeds? How do you create customer evangelists whose word of mouth will convert other acolytes to your product? Authors Ben McConnell and Jackie Huba offer chapter and verse. They tell you how to encourage customers to preach your message for you. However, before consumers will take to the pulpit, you must have an excellent product or service that converts their thinking. There's good information here, though not much new. The last chapter sums everything up as nicely as a homily, and the appendix provides additional tips on e-mail marketing and jump-starting the evangelical process. The authors' penchant for name-coining adds little; at best it's confusing and at worst downright annoying ("word of mouse" is cute, but "Napsterizing"? "Customer Plus-Delta"?). We are is glad to see someone preaching the cause of being customer-oriented - we're already pretty faithful about that.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
5.0 out of 5 stars Planning to create customer engagement/evangelism/loyalty strategies? Add this to your toolbox., 14 Jan 2008
By Theoharis Papadakis "Theo Papadakis" (London, UK) - See all my reviews
(REAL NAME)   
This review is from: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force (Paperback)
Excellent book because:
* Down to the point: the authors have isolated 6 principles/concepts that constitute a framework for planning customer loyalty\engagement \participation\evangelism (call it what you will) strategies.
* In the first half of the book these principles are presented and explained. The other half is devoted to 20-page-long case studies of companies that have deployed these principles.
* It's the kind of book you need to read with a notepad next to you. As you read this book and internalise its insights you will automatically start applying them to your case and produce ideas.
* Don't let the publication date put you off. All of the principles in this book are still 100% relevant.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

   

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject















i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

Ad

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.