or
Sign in to turn on 1-Click ordering.
More Buying Choices
36 used & new from £2.08
Have one to sell? Sell yours here
Meatball Sundae: How New Marketing is Transforming the Business World (and How to Thrive in It): How New Marketing Is Transforming the Business World (and How to Thrive in It)
 
 
Share your own customer images
Search inside another edition of this book
Tell the Publisher!
I’d like to read this book on Kindle

Don t have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Meatball Sundae: How New Marketing is Transforming the Business World (and How to Thrive in It): How New Marketing Is Transforming the Business World (and How to Thrive in It) [Paperback]

Seth Godin (Author)
4.8 out of 5 stars  See all reviews (5 customer reviews)
RRP: £8.99
Price: £5.49 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £3.50 (39%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.
Want guaranteed delivery by Friday, September 10? Choose Express delivery at checkout. See Details
26 new from £2.13 10 used from £2.08

Formats

 Amazon Price New from Used from
Hardcover --   £19.48 £3.45
Paperback £5.49   £2.13 £2.08
Audio, CD, Audiobook --   £5.18 £4.97
Audio Download, Unabridged £7.78 or £3.99 with new Audible.co.uk membership

Frequently Bought Together

Meatball Sundae: How New Marketing is Transforming the Business World (and How to Thrive in It): How New Marketing Is Transforming the Business World (and How to Thrive in It) + Purple Cow: Transform Your Business by Being Remarkable + Tribes
Price For All Three: £17.56

Show availability and delivery details

Buy the selected items together

  • In stock.
    Dispatched from and sold by Amazon.co.uk.
    This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

  • Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Paperback£5.38

    In stock.
    Dispatched from and sold by Amazon.co.uk.
    This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

  • Tribes by Seth Godin Paperback£6.69

    In stock.
    Dispatched from and sold by Amazon.co.uk.
    This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

Customers Who Bought This Item Also Bought

Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas

Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas

by Seth Godin
4.7 out of 5 stars (9)  £5.70
Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin
4.0 out of 5 stars (23)  £5.38
Permission Marketing: Turning Strangers into Friends and Friends into Customers

Permission Marketing: Turning Strangers into Friends and Friends into Customers

by Seth Godin
4.1 out of 5 stars (21)  £6.11
Tribes

Tribes

by Seth Godin
3.8 out of 5 stars (31)  £6.69
Free Prize Inside: The Next Big Marketing Idea

Free Prize Inside: The Next Big Marketing Idea

by Seth Godin
3.8 out of 5 stars (4)  £6.74
› Explore similar items

Product details

  • Paperback: 256 pages
  • Publisher: Piatkus Books (15 Jan 2009)
  • Language English
  • ISBN-10: 0749929480
  • ISBN-13: 978-0749929480
  • Product Dimensions: 19.6 x 12.4 x 2 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 42,736 in Books (See Top 100 in Books)
    #59 in  Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
    #11 in  Books > Business, Finance & Law > Reference & Education > Ethics

    •  Would you like to update product info or give feedback on images?

More About the Author

Seth Godin
Discover books, learn about writers, and more.

› Visit Amazon's Seth Godin Page

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
     New Business Marketing opens new browser window
  advertising.yell.com   -   Market your business and target more customers online on Yell.com.
     Free Guide To Marketing opens new browser window
  thomsondirectories.com   -   Want to Promote Your Business? Download Our Free Guide for Advice.
     Marketing Programmes opens new browser window
  www.INSEAD.edu   -   Executive Education at INSEAD, The Business School for the World®

Product Description

Product Description

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask 'How can we make this stuff work for us?' This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: 'How can we alter our business to become an organization that thrives on new marketing?' Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it.

About the Author

Seth Godin is a best-selling author and was named by Forbes.com one of the top 5 web celebs in the business world. He holds an MBA from Stanford University, and has been called 'the Ultimate Entrepreneur for the Information Age' by Business Week magazine. Visit his website www.sethgodin.com
Inside This Book (Learn More)
Browse and search another edition of this book.
First Sentence
Before Advertising, there were hundreds of thousands of companies. Read the first page
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Search inside this book:

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
 
(30)
(23)
(22)
(18)
(14)
(13)
(12)
(11)
(10)
(9)

Your tags: Add your first tag
 
See most popular tags

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

What Do Customers Ultimately Buy After Viewing This Item?

Meatball Sundae: How New Marketing is Transforming the Business World (and How to Thrive in It): How New Marketing Is Transforming the Business World (and How to Thrive in It)
69% buy the item featured on this page:
Meatball Sundae: How New Marketing is Transforming the Business World (and How to Thrive in It): How New Marketing Is Transforming the Business World (and How to Thrive in It) by Seth Godin Paperback 4.8 out of 5 stars (5)
£5.49
Purple Cow: Transform Your Business by Being Remarkable
10% buy
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Paperback 4.0 out of 5 stars (23)
£5.38
Tribes
8% buy
Tribes by Seth Godin Paperback 3.8 out of 5 stars (31)
£6.69
Permission Marketing: Turning Strangers into Friends and Friends into Customers
7% buy
Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin Paperback 4.1 out of 5 stars (21)
£6.11
› Explore similar items
 

Customer Reviews

5 Reviews
5 star:
 (4)
4 star:
 (1)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.8 out of 5 stars (5 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
3 of 3 people found the following review helpful:
5.0 out of 5 stars Another thought-provoking book from Seth Godin, 11 Dec 2008
By Phil Gott "Peopleism Ltd" (Milton Keynes, UK) - See all my reviews
This review is from: Meatball Sundae (Hardcover)
Here is another thought-provoking book by leading contemporary marketing expert Seth Godin. The message is that businesses have a transformational opportunity by completely redesigning themselves around new marketing approaches made possible through web technologies - using social networks, YouTube viral videos, blogs, wikis, etc.

However, as Godin illustrates, many businesses merely try to lay these new approaches on their existing business models and end up creating something wholly ineffective (as messy and disgusting as a meatball sundae).

The book describes 14 trends and uses ample examples and case studies to show how they can be turned to advantage by businesses prepared to fundamentally rethink.

The easy to read style might wrongly lead some readers to the conclusion that Godin's ideas are lightweight. Yet there is more wisdom in this little book than in many a weighty marketing tome. Don't dismiss it.
Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No


 
9 of 10 people found the following review helpful:
4.0 out of 5 stars New take on the Marketing Mix or Mixed Metaphors?, 26 Feb 2008
By G. C. Fry "direction4business" (Cardiff, Wales) - See all my reviews
(REAL NAME)   
This review is from: Meatball Sundae: Is Your Marketing Out of Sync? (Hardcover)
While not exactly mixing his metaphors, Seth Godin certainly comes close with the antithetical image he conjures up in the title of this book - as he did with `Purple Cow'. It's an old rhetorical device. Nothing wrong with that if it gets your audience's attention and you have something interesting to say. But whether I would describe what Godin has to say as `remarkable', I'm really not sure.

There's no denying Godin has a dynamic approach to getting his ideas across. And there are some `remarkable' insights in this book, although many of them have appeared in his previous works. And whisper it quietly, many of them are often variations on well-established marketing theories.

What is special about this book is that Godin provides a real and practical sense of how the internet is changing perceptions about marketing. But in a desire to get our attention, and attain guru status he has a tendency to overstate his case. As with many business gurus there is also the tendency to resort to `common-sense' assertion and easy-on-the-ear sound bytes.

For many of us on the European side of the `Big Pond' the old marketing Godin writes about never quite had the hold it seemed to have in the States. And if you are a small business or SME (small & medium enterprise) it tends to be even less relevant. So, to a certain extent, I agree with Godin that much of the older, conventional marketing overstretched their big idea and now it is being found wanting. But I'm not sure it should be dispensed with altogether. And to be fair, Godin doesn't really say this, although his rhetorical flourishes mean this point often gets lost.

My reservations about Godin's book - and here I'm being rather `picky' - is that some good `old marketing' approaches, particularly those that have focused on the importance of building relationships, will have dropped off the radar when the `cream' of the new marketing has begun to curdle. Now that's really mixing your metaphors!

I also have reservations about how a growing `brand' of new marketers make great play with the idea of `authenticity' to make their case. They seem to take it rather for granted that it is a straightforward matter to recognise what count as `authentic' offerings.

Godin claims that if new marketers concentrate on offering `an authentic story that matches our worldview, we'll believe it.' What he doesn't acknowledge here is how the TV industrial complex, which he claims to be outdated, has influenced and continues to influence our worldview. Arguably, part of what the internet does is simply `bounce' and echo these `worldviews' across cyberspace.

And in his conclusion, Godin offers some very old-fashioned marketing theory when he states: `[New marketers] are going to grow fast using [their] knowledge of human nature and the New Marketing that allows people to express their nature.' This sounds suspiciously like old marketing to me. Why it is Godin is able to lay claim to having meaningful insights into human nature, I'm not quite sure. Maybe it has something to do with the occupational hazards of being a business guru.
Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No


 
1 of 1 people found the following review helpful:
5.0 out of 5 stars Easy guide to new marketing in the new media, 9 Mar 2009
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
This review is from: Meatball Sundae: Is Your Marketing Out of Sync? (Hardcover)
The title of Seth Godin's new book is an immediate tip-off that he knows how to grab your attention. This savvy marketer satiates your curiosity quickly, explaining that simply adding "New Marketing" techniques, such as podcasting or uploading viral videos, to your existing strategies works just about as well as adding meatballs to a sundae. The "meatball" in this case is a generic product sold through traditional mass-marketing tactics. Instead of adding new marketing like a cherry on top of your current ad program, gain a true understanding of today's evolving social marketing environment, so you can use it to the advantage of your product. Godin says companies must retool their marketing to survive, because "ideas that spread through groups of people are far more powerful than ideas delivered at an individual." He breaks the new marketing wave into 14 trends marketers can use separately or in combination. getAbstract recommends this timely little book, which is full of case studies and examples that will help anyone who is selling an idea, product or service.
Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

5.0 out of 5 stars Fantastic, insightful and easy read
Absolutely brilliant book. It put into words concepts that I knew were true in my head but I couldn't quite express them. Read more
Published on 12 April 2008 by Peter T

5.0 out of 5 stars This was a great read
This was a great read. Seth writes fast, firing out lots of interesting examples. I read Seth's blog regularly and believe I'm well up to speed on new marketing but still found... Read more
Published on 9 Feb 2008 by Paul Dervan

Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject










i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback


Amazon.co.uk Privacy Statement Amazon.co.uk Delivery Information Amazon.co.uk Returns & Exchanges

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.