Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work
 
 
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Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work [Paperback]

Julian Cummins (Author), Roddy Mullin (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Paperback: 256 pages
  • Publisher: Kogan Page Ltd; 3rd Revised edition edition (30 Aug 2002)
  • Language English
  • ISBN-10: 0749438649
  • ISBN-13: 978-0749438647
  • Product Dimensions: 23.6 x 15.2 x 2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 661,353 in Books (See Top 100 in Books)

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  • See Complete Table of Contents

More About the Authors

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Roddy Mullin
Roddy Mullin
Julian Cummins
Julian Cummins

Product Description

Review

“this is a practical must-have guide for anyone who needs to understand sales promotion and incentives and how they can be used across all media channels to drive sales.”

mark ludmon, managing editor, sales promotion magazine

“this book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. sales promotion is essential reading for any practitioner needing to stay on top of their game.”

edwin mutton, director general, institute of sales promotion

“compellingly readable.”

incentive today

“mullin and cummins detail methods that companies can use to gain new customers and keep existing ones happy.”

book news, library publication – usa, spring 2008

--This text refers to an alternate Paperback edition.

Edwin Mutton, Director General, Institute of Sales Promotion

"Sales Promotion is essential reading for any practitioner needing to stay on top of their game." --This text refers to an alternate Paperback edition.
See all Product Description
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews

 
5.0 out of 5 stars Comprehensive guidebook to sales promotion, 19 Aug 2009
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
This review is from: Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work (Paperback)
Louisiana governor Huey Long, a populist and a demagogue, once said, "Let's put the jam jar on the lower shelf where the little man can reach it." Sales promotion does just that for ordinary shoppers. It lets people save money and shows off your product. Roddy Mullin and Julian Cummins know about sales promotion like Madonna knows about celebrity. In their new book, they expertly explain how sales promotion works, what it can accomplish and what common pitfalls to avoid. The book's only drawback: It has a British bent that may deter readers in other countries. getAbstract suggests that any marketer who plans a sales promotion campaign without reading this book first should forever forfeit his or her "buy one, get one free" privileges.
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