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Internet Marketing: How to Get a Website That Works for Your Business
 
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Internet Marketing: How to Get a Website That Works for Your Business (Paperback)

by Nigel T. Packer (Author)
4.8 out of 5 stars  See all reviews (26 customer reviews)
RRP: £7.99
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Product details

  • Paperback: 256 pages
  • Publisher: Elliot Right Way Books (28 Aug 2008)
  • Language English
  • ISBN-10: 0716030209
  • ISBN-13: 978-0716030201
  • Product Dimensions: 20.2 x 12.8 x 2.4 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon.co.uk Sales Rank: 18,288 in Books (See Bestsellers in Books)

    Popular in these categories:

    #9 in  Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
    #10 in  Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
    #13 in  Books > Business, Finance & Law > E-Commerce > Web Marketing

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Product Description

Book Description

A strategic approach to setting up a website and successfully promoting a business and its products and services on the internet.


Product Description

Seventy per cent of UK businesses have a website. But 90 per cent of those websites don't fulfil the expectations of their business owners and don't provide the services their customers are seeking. Nigel T Packer guides business owners and managers through the maze of getting a successful website. He explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must: define the type of website the particular business needs; understand what customers want from the website; analyse problems and defects in their existing website; select the correct keywords to target profitable customers; enable search engines to find the website quickly and rank it highly; make sure the website is easy to use and accessible to all; research competitors' websites; find the right web developers and communicate effectively with them; and, test the website thoroughly before it goes live.
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Internet Marketing: How to Get a Website That Works for Your Business
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Customer Reviews

26 Reviews
5 star:
 (23)
4 star:
 (2)
3 star:    (0)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.8 out of 5 stars (26 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
5 of 5 people found the following review helpful:
5.0 out of 5 stars An excellent resource for anyone that owns or is developing a website, 28 Nov 2008
As a web designer and online marketer of several years, experience has shown me that very few clients fully understand their role in the development and maintenance of their website.

This book spells out what every business website owner should know. It takes you right through the process of planning, commissioning, marketing and maintenance, in a way that is easy to follow and jargon free.

Whatever your budget, if you are planning to create a website for your business, read this book first. It will save you (and your designer) time, money and stress ... and, most importantly, you'll end up with a website that delivers a return on your investment.
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5 of 5 people found the following review helpful:
5.0 out of 5 stars Anyone thinking of creating, or improving their Commercial Web Site should read this book, 26 Nov 2008
By MR GARRY R HARTLEY (High Wycombe, UK) - See all my reviews
Easy to read - this book has helped me to understand how Internet Marketing works and has given me the tools to effectively brief my Web Site designer. This will save me £ in unnecessary work or misunderstandings. I highly recommend this book.
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5 of 5 people found the following review helpful:
5.0 out of 5 stars Crystal motivation!, 24 Nov 2008
This book motivated me to rebuild our ancient website; a job that I would otherwise have shied away from, & gave me the confidence to tackle the technicalities that I would not otherwise have understood.

In this world, there are two types of people:

# Those that make easy things difficult. Avoid them.

# Those that make difficult things easy. Embrace them.

Embrace Nigel T Packer & buy the book. It is excellent.

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Most Recent Customer Reviews

5.0 out of 5 stars Excellent!
I have had this book for a few months now and it is never far away from my desk at work.

My job involves keeping track of our 2 websites and I am always looking up... Read more
Published 26 days ago by Ms. J. A. Trevithick

5.0 out of 5 stars Most highly recommended
I would highly recommend this book for anyone who has a website they want to maximise their marketing opportunities from. Read more
Published 1 month ago by K Lawrence

4.0 out of 5 stars Get ahead of your competitors
Anyone who gets this book and applies what they read will be way ahead of their competitors. That is the key though... making sure you do what it says. Read more
Published 1 month ago by Lee Woodford

5.0 out of 5 stars Before you get a website / redesign a website - read this book!
Everything you need to know about planning a website but were afraid to ask! It's a minefield out there... this book is gold-plated armour for you if you need a website. Read more
Published 1 month ago by Mrs. Carol V. Mann

5.0 out of 5 stars A lot of advice in a user friendly format
Read this book after seeing a presentation delivered by the author to a group of small business owners. Read more
Published 1 month ago by Sandy

5.0 out of 5 stars Excellent step-by-step guide to getting the most out of your website (and web designer)
Bias note: My company is working with Nigel at the moment and we are using this book in conjunction with his advice. Read more
Published 3 months ago by Miss B2B

5.0 out of 5 stars Thanks Nigel from Bransby IT
I have read countless books on the subject of the Internet and marketing, each one filled with technical jargon and methodologies that would require contracting a consultant to... Read more
Published 4 months ago by Mr. M. J. Jones

5.0 out of 5 stars A must for anyone trying to market their website
This book is a must have for anyone trying to market their website. Nigel Packer's informal style of writing helps to gently ease the newcomer into website marketing without ever... Read more
Published 5 months ago by Mr. P. J. Welbourn

4.0 out of 5 stars Jargon busting but too many anecdotes
Great for beginners and intermediates, as this book is all about giving you a grounding in the internet, web design and marketing. Read more
Published 5 months ago by W. Fauvel

5.0 out of 5 stars Excellent read
I found the book very useful. It was full of interesting facts of the do's and dont's of web design. Read more
Published 5 months ago by Jason Gill

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