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This book charts the history of design and advertising over the last forty years. Covering a range of design disciplines - including graphic design, press advertising, radio and television, new media and retail packaging - a narrative-style essay sets out the historical framework and describes the main developments in design practice since the 1960s. The material in the book is drawn from the extensive archives of the London-based organisation, Design and Art Direction (D&AD), one of the world's leading bodies representing the creative industries of design and advertising. Rewind charts the history of design and advertising over the last forty years. The book covers a broad range of design disciplines - including graphic design, press advertising, radio and television, new media and retail packaging. A narrative style essay discusses the over-arching social and cultural themes, historical frameworks and developments in design practice from the 1960s to the present day, including the golden age of television advertising in the 1970s and the more recent emergence of new media in design and advertising of the 1990s. Leading practitioners in the design world have each contributed texts
About the Author
Jeremy Myerson is a writer, critic and editor. He co-founded Design Week and is currently Co-Director of the Helen Hamlyn Research Centre at the Royal College of Art, London. Jeremy Bullmore is a well-known figure in the advertising industry. The ex-chairman of the Advertising Association, Bullmore was formerly head of the creative department at J Walter Thompson, London. He is a columnist for Campaign magazine. Alan Fletcher is an internationally renowned designer who was a founder member of the design group Pentagram and the legendary agency Fletcher Forbes Gill. He is currently consultant Art Director to Phaidon Press and recently authored The Art of Looking Sideways (2001). Michael Johnson is Creative Director at Johnson Banks, a London-based design consultancy. He is Chairman of Education for Design and Art Direction (D&AD), external graphics assessor for the Glasgow School of Art and lectures regularly on design theory and practice. Richard Seymour is a product designer and a co-founder of Seymour Powell whose clients include Tefal, BMW, Yamaha and Nokia. He writes regularly in the design press and has appeared on numerous television and radio programmes, including the BBC Design Classics and The Late Show. Graham Vickers is a freelance journalist and author. He is a contributing editor to Creative Review and regularly writes for a number of trade publications. His books include Style in Product Design (1995) and Key Moments in Architecture: The Evolution of the City (1999). John Webster is Executive Creative Director at BMP DDB where he has worked as a copywriter and director. His successful advertising creations include the television cartoon characters of the Cresta polar bear, the Smash Martians and George the Hofmeister bear. Peter York is an author, journalist and broadcaster on social trends and groups. He is the advertising columnist for the Independent on Sunday and he co-founded the successful brand development agency, SRU Ltd. He lives in London.
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What Do Customers Ultimately Buy After Viewing This Item?
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69% buy the item featured on this page: Rewind: Forty Years of Design and Advertising£21.21 |
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19% buy The Art of Looking Sideways £17.95 |
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12% buy The Advertising Concept Book: Think Now, Design Later £11.97 |
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