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Wally Olins: The Brand Handbook
 
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Wally Olins: The Brand Handbook (Hardcover)

by Wally Olins (Author)
4.0 out of 5 stars See all reviews (3 customer reviews)
RRP: £9.95
Price: £6.47 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Price For All Three: £20.28

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Product details

  • Hardcover: 112 pages
  • Publisher: Thames & Hudson (2 Jun 2008)
  • Language English
  • ISBN-10: 0500514089
  • ISBN-13: 978-0500514085
  • Product Dimensions: 22.4 x 17.4 x 1.8 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 27,827 in Books (See Bestsellers in Books)

    Popular in these categories:

    #34 in  Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
    #37 in  Books > Art, Architecture & Photography > Print & Decorative Arts > Lettering & Calligraphy

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Product Description

Product Description
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them â and consumers buy into them.

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What Do Customers Ultimately Buy After Viewing This Item?

Wally Olins: The Brand Handbook
69% buy the item featured on this page:
Wally Olins: The Brand Handbook 4.0 out of 5 stars (3)
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16% buy
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£8.42
The 22 Immutable Laws Of Branding
7% buy
The 22 Immutable Laws Of Branding 4.5 out of 5 stars (17)
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview 4.7 out of 5 stars (3)
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Customer Reviews

3 Reviews
5 star:
 (2)
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 (1)
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Average Customer Review
4.0 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
1 of 1 people found the following review helpful:
5.0 out of 5 stars worth keeping on your desk, 21 Feb 2009
By mf2hd (London) - See all my reviews
running a start-up company means that i dont have a large marketing budget, so i've read a number of books on branding and tried to implement their advice myself. i've not, till now, come across one that lends itself so well to dipping in and out of like a dictionary or a how-to guide. a lot of other books on the subject are very theoretical and contain advice that is usually aimed at Fortune 500 co's. not this one. while i'm sure that large corporations will be able to pick up some tricks here too, this book is suitable for smaller businesses as well.

the book is divided into two parts. the first is a narrative on how and why branding works. the second part is a step by step guide, that explains how to go about creating a strong brand for your company. my son recently borrowed the book for his marketing class at university and also found it helpful and easy to use. this handbook should make the life of entrepreneurs, marketing execs, academics and newcomers to the subject of branding a whole lot easier.
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2 of 7 people found the following review helpful:
2.0 out of 5 stars Definitely not a "handbook", 22 Aug 2008
By Aristidis Soultanos (Kavala, Greece) - See all my reviews
(REAL NAME)   
I found the content of the book to be very poor, basic and superficial. The author simply touches upon the very basic of branding theory while he mentions nothing about the creative part of it. And suspiciously enough, he repeatedly stresses how important it is to hire consultants "to do the job".
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5.0 out of 5 stars True hanbook, 21 May 2009
The Hanbook to have in your office to consult in any time. It will help you to stay in the wrigh track in branding proces.
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