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Visual Creativity: Inspirational Ideas for Advertising, Animation and Digital Design [Hardcover]

Mario Pricken (Author), Christine Klell (Author)

5.0 out of 5 stars See all reviews (2 customer reviews)

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This item: Visual Creativity: Inspirational Ideas for Advertising, Animation and Digital Design by Mario Pricken Hardcover

In stock.
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken Paperback

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This item: Visual Creativity: Inspirational Ideas for Advertising, Animation and Digital Design by Mario Pricken Hardcover
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken Paperback
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Product details

Hardcover: 232 pages
Publisher: Thames & Hudson (28 Jun 2004)
Language English
ISBN-10: 0500511667
ISBN-13: 978-0500511664
Product Dimensions: 29.6 x 25.2 x 2.4 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon Bestsellers Rank: 362,862 in Books (See Top 100 in Books)

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Product Description

Mario Pricken's previous book, Creative Advertising, sparked the imaginations of countless advertising, marketing, media and design professionals. Now Visual Creativity goes one step further. This practical handbook is packed with tips and techniques specifically designed to create whole new worlds of visual ideas. Top creatives from the fields of advertising, film, photography, computer animation and game development have a wealth of exercises and methods at their fingertips that help them to hone their creative capabilities, produce inspirational ideas and think in new directions. Interviews with industry names such as Ben Snow of ILM and Daniel Kleinman give an insider's perspective of the strategies and sources of visual creativity, while their methods are vividly illustrated with hundreds of full-colour images from the world's best idea-makers.

About the Author

Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He has written widely on his innovative techniques, including his acclaimed book Creative Advertising, also published this Spring.

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2 of 2 people found the following review helpful:

5.0 out of 5 stars BRILLIANT!, 17 Nov 2006

By	M. F. GODDARD "M O I" (Wales) - See all my reviews (REAL NAME)

This review is from: Visual Creativity: Inspirational Ideas for Advertising, Animation and Digital Design (Hardcover)

This book appeals before you even open it: inspiration is written all over it. When you open it, the appeal is even stronger and when you read it, it surpasses your expectations still. I am not one of the people it is intended for, not being a professional in any of these fields, but I could not put it down. It is written in a clear and accessible style, beautifully illustrated - it is a pleasure to read. The author's love and knowledge of his art are present on every page. And it makes you "dream with your eyes open" that you could be one of the creatives who produced the amazing creations appearing in the book...

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7 of 8 people found the following review helpful:

5.0 out of 5 stars Boost your imagination and creativity, 11 Aug 2004

By A Customer

This review is from: Visual Creativity: Inspirational Ideas for Advertising, Animation and Digital Design (Hardcover)

Pricken has done something unique: written a creativity workbook that is actually creative. He outlines both the big picture principles of creativity and what blocks us, as well as very detailed, practical exercises which guide the reader through the logical, common sense steps of creativity. I've given it to three friends already!

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