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Creative Advertising: Ideas and Techniques from the World's Best Campaigns [Paperback]

Mario Pricken (Author)
5.0 out of 5 stars  See all reviews (5 customer reviews)

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Product details

  • Paperback: 266 pages
  • Publisher: Thames & Hudson Ltd; illustrated edition edition (24 May 2004)
  • Language English
  • ISBN-10: 0500284768
  • ISBN-13: 978-0500284766
  • Product Dimensions: 27.6 x 24.2 x 2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 270,699 in Books (See Top 100 in Books)

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More About the Author

Mario Pricken
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Product Description

Product Description

Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.

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Creative Advertising: Ideas and Techniques from the World's Best Campaigns
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Customer Reviews

5 Reviews
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Average Customer Review
5.0 out of 5 stars (5 customer reviews)
 
 
 
 
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24 of 24 people found the following review helpful:
5.0 out of 5 stars Pick of the bunch for advertisers, 22 Dec 2007
By Martin Turner "Martin Turner" (Marlcliff, Warwickshire, England) - See all my reviews
(VINE VOICE)    (TOP 10 REVIEWER)   
This review is from: Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)
Which book to buy on advertising?

If you are interested as a lay person in understanding how advertisers work, then "Ogilvy on Advertising" probably can't be beaten -- even though it's quite a few years old now.
If you want to understand the history of advertising, then "Twenty Ads that Shook the World" is pretty good.
If you are a student, then "The fundamentals of creative advertising" is a good place to begin.
If you just want a really beautiful (and inspiring) book, then "Advertising - new techniques for visual seduction" is superb.

However, if you are an advertiser, and you want to raise your game, maybe to the world-class, this book is the pick of the bunch. It organises its obligatory (and delicious) pictures of successful ads around the creative process that led to them. The largest section, "The Kickstart Catalogue", gives a "kickstart question" to go with every ad presented. This neatly gets beyond the great frustration of looking at advertising books -- they tell you want wonderful ideas have been used, and are therefore no longer available. Although you can't steal the ad, you can use the kickstart question, such as "How can a benefit be represented by showing the opposite of what people expect?"

The Kickstart catalogue occupies 150 of 264 pages. There are also good sections on developing the creative team, on humour, on classic creative techniques and on visualisation, as well as a useful section of interviews and resources.

If you just like reading books about advertising, this is probably a nice book to have on your coffee table. If you make your living from advertising creativity, this is probably a book you will want to keep on your desk.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Creative Advertising: Ideas and Techniques from the World's Best Campaigns, 2 May 2009
By Christopher Smith (West Midlands, UK) - See all my reviews
(REAL NAME)   
This review is from: Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)
A fantastic collection of creative witty advertisements, ranging from Guerilla advertising to effective billboards.Grerat book to read for my university course.
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19 of 28 people found the following review helpful:
5.0 out of 5 stars open your mind !!!, 25 Jun 2002
This review is from: Creative Advertising: Ideas and Techniques from the World's Best Campaigns Planning and Producing World Class Advertising Campaigns (Hardcover)
With this book you will learn how to think, plan and design working-advertises. Lots of well-known advertises are analysed in order to understand why the author did all the decisions... what to design, that message you want to trasmit to the viewer and so on.
You will not find "how-to-do-it", or "hands-on" sections, but only suggestions on how to think about a product, how to design it, what customers will think viewing your art-work.
Simply outstanding !!!
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Most Recent Customer Reviews

5.0 out of 5 stars innovative
excellent- an easy read and ideas seem very exciting to adopt, from a virtual point of view as I was in the beauty industry I found headtotoebeauty.co. Read more
Published on 6 Feb 2007 by tony

5.0 out of 5 stars Excellent book for Ads
Clearly structure, brilliant ideas bring you to a new advertising world. I like it!
Published on 10 April 2005 by mu-k

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