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"...the new edition of this well–regarded book is a joy...an inspiring and powerful toolkit" (The Marketer, May 2006)
"...the new edition of this well–regarded book is a joy...an inspiring and powerful toolkit" (The Marketer, May 2006)
"...the new edition of this well–regarded book is a joy...an inspiring and powerful toolkit" (The Marketer, May 2006)
Product Description
This innovative approach –– blending practicality and creativity –– is now in full–color!
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy–to–follow style, step–by–step considerations, and a proven, universal five–phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full–color examples and updated case studies for world–class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.
Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand–identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
Inside This Book
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First Sentence
Since the beginning of time, the need to communicate has emerged from a set of universal questions: Who am I? Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Since the beginning of time, the need to communicate has emerged from a set of universal questions: Who am I? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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