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Guerrilla Trade Show Selling: New, Unconventional Weapons and Tactics to Meet More People, Get More Leads and Close More Sales [Paperback]

Conrad Levinson (Author), Mark S. A. Smith (Author), Orvel Ray Wilson (Author)
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Product details

  • Paperback: 320 pages
  • Publisher: John Wiley & Sons (23 April 1997)
  • Language English
  • ISBN-10: 0471165689
  • ISBN-13: 978-0471165682
  • Product Dimensions: 22.6 x 15.2 x 2.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 451,000 in Books (See Top 100 in Books)
    #73 in  Books > Business, Finance & Law > Sales & Marketing > Sales Techniques

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  • See Complete Table of Contents

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Jay Conrad Levinson
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Product Description

Product Description

"Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty." –– Og Mandino, author The Greatest Salesman in the World

"The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend." –– Brian Tracy, author The Psychology of Achievement.

"Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It′s loaded with practical, down–to–earth ideas worth thousands of dollars to anyone who reads and implements its great advice." –– Dr. Tony Alessandra, author The Platinum Rule.

"More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center!" –– Alan Weiss, PhD, author Million Dollar Consulting

From the Back Cover

"Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty." — Og Mandino, author The Greatest Salesman in the World

"The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend." — Brian Tracy, author The Psychology of Achievement.

"Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It′s loaded with practical, down–to–earth ideas worth thousands of dollars to anyone who reads and implements its great advice." — Dr. Tony Alessandra, author The Platinum Rule.

"More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center!" — Alan Weiss, PhD, author Million Dollar Consulting

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Inside This Book (Learn More)
First Sentence
A small handful of exhibitors have it figured out. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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5.0 out of 5 stars A "Must Read", 15 July 1999
By A Customer
This review is from: Guerrilla Trade Show Selling: New, Unconventional Weapons and Tactics to Meet More People, Get More Leads and Close More Sales (Paperback)
I just returned from a very successful trade show and I am thrilled to say that "Guerrilla Trade Show Selling" was the reason. We are a start up with a very limited marketing and advertising budget, but with the help of this book, we were able to get the biggest bang for our buck. I used the information in this book as the "Bible", following almost all of the recommendations to the letter. I have included this as a "Must Read" on my list.
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5.0 out of 5 stars Make The Most Of Any Tradeshow With This Book!, 7 July 1999
By A Customer
This review is from: Guerrilla Trade Show Selling: New, Unconventional Weapons and Tactics to Meet More People, Get More Leads and Close More Sales (Paperback)
Levinson, Smith, and Wilson teamed up to write Guerrilla Trade Show Selling, one of the best books available on how to make the most of trade show events to effectively market your products and services. They offer a wide range of valuable insight on how to select and use displays, to prepare to meet the public, to make great presentations, and generate follow-up leads.

Written upon the basic precepts of the many previous "Guerrilla" books, this book calls people to action, not merely to show up at trade shows but to take a pro-active attitude about being good company representatives willing to take a bold approach in meeting the consumer public. Considering how much money is invested by companies to set up shop at these events to represent brand-name products and services, many companies cannot afford to do without the powerful instruction presented by these authors.

The authors offer compelling advice such as coming out from behind counters and tables to avoid what could be perceived as barriers to communication, selecting the right people to represent companies, taking care of one's personal hygiene and selection of clothing to make the best possible impression, selecting items to be given away at these events, luring prospects to exhibits, presenting and distributing information, and how to prepare for shows. From pre-show contacts to post-show follow-up this book is loaded with much sound guidance!

Computer and Internet communications technology is making an impact into upon many areas of our lives, perhaps more than we are presently aware of at this time. Those persons desiring to make a living as online business and computer technology consultants should take advantage of the many trade show events held in major cities in America and around the world. They can pick up the latest industry news and share it with others - for a fee of course!

This book will provide valuable insight into how companies can effectively market themselves at peak performance. This is a powerful consulting and marketing tool anyone can put to use to get the most from any trade show event. Become an expert today! It is must reading for successful business use!

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5.0 out of 5 stars Increase your sales from trade shows!, 2 Feb 1999
By A Customer
This review is from: Guerrilla Trade Show Selling: New, Unconventional Weapons and Tactics to Meet More People, Get More Leads and Close More Sales (Paperback)
If you exhibit at trade shows (or have thought about it), you need this book! It leads you through every step of the process to get the maximum results from your trade show investment. There are strategies and tactics in this book that you won't find anywhere else. You'll be amazed how much valuable information is packed in here!
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5.0 out of 5 stars An excellent on-your-feet guide for start-up companies.
The authority of the advice is unquestionable. My friend & I showed up at the Baseball Trade Show confident that we could launch our baseball cap which catches fly balls... Read more
Published on 16 Dec 1998

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