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Business NLP for Dummies (Paperback)

by Lynne Cooper (Author)
5.0 out of 5 stars  See all reviews (3 customer reviews)
RRP: £15.99
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Product details

  • Paperback: 378 pages
  • Publisher: John Wiley & Sons (5 Dec 2008)
  • Language English
  • ISBN-10: 0470697571
  • ISBN-13: 978-0470697573
  • Product Dimensions: 23.2 x 18.8 x 2.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 14,485 in Books (See Bestsellers in Books)

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    #7 in  Books > Business, Finance & Law > Management > Management Skills > Neuro-Linguistic Programming

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Product Description

Review

"Three cheers then for the "For Dummies" outfit that has produced a lucid, practical guide...I found an enthusiastic, user friendly guide." (Personnel Today, January 27th 2009)


Product Description

Achieve business success with Neuro–linguistic Programming

People around the globe use NLP to improve their communication skills, build rapport, make positive changes, and accomplish their goals. When used in a business context, NLP techniques can transform both your own and your team’s performances. This practical guide to NLP at work will help you increase your flexibility, become more influential, and achieve professional success, whatever your career.

• Use NLP techniques in the workplace – overcome barriers to success and develop a winning mindset

• Build effective working relationships – improve your communication skills and create rapport with your colleagues

• Lead people to perform – enhance your ability to inspire peak performance

• Make changes that drive success – set and achieve ambitious goals

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Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Business NLP for Dummies
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Neuro-linguistic Programming (NLP) Workbook for Dummies
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Neuro-linguistic Programming (NLP) Workbook for Dummies 4.7 out of 5 stars (3)
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Straightforward and practical - with a Clean twist, 30 Dec 2008
By J. Rees "Judy Rees" (London, UK) - See all my reviews
(REAL NAME)   
Want a straightforward, practical book to help you make a start with NLP? If you work in any kind of business or organisation, this one fits the bill.

All the most useful concepts and activities from the world of NLP are here, potted into neat bite-sized pieces. And, at last, Clean Language takes its rightful place among them - as far as I know, this is the first mainstream NLP title to include it as a specific topic.

Pragmatic and practical, Lynne Cooper focuses on the real and the realistic. In simple step-by-step instructions, she suggests ways for the reader to change themselves, which in turn may influence others.

Her style of NLP is low on esoteric mystery, and steers clear of `manipulation' using the cleverest linguistic tricks, which may feel like `dumbing down' to a few NLPers. But I believe it's hugely valuable in welcoming newcomers to our field.

For example, her `Five Minute Coach' model is based on Clean Language, it largely strips away the Clean view of metaphor. When I first heard about it, I thought that seemed a shame - metaphor is a fascinating aspect of the Clean approach which I feel passionate about. But the truth is that if this model gets people interested, they will follow up Cooper's references and soon discover more in-depth material.

Cooper is working to make NLP-based concepts more accessible, while acknowledging sources and offering links, and so helping people to explore further. This exciting world of thinking about thinking doesn't have a single entrance, hidden at the back of an obscure spare-room wardrobe: in this book there dozens of possible ways in, which may suit many more people. I wonder what happens next?
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1 of 1 people found the following review helpful:
5.0 out of 5 stars A really useful NLP book, 16 Jun 2009
As a trained NLP practitioner who uses NLP I had some concern that this book was written for "Dummies", but I bought it because it had so much content, whereas some other business NLP books are a bit lightweight. I was really pleased to find lots of useful and straightforward applications of NLP in an organisational context, some I had never thought of, and some I just previously hadn't had the confidence to use. Glad I bought it - I've definitely got my money's-worth already.
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1 of 2 people found the following review helpful:
5.0 out of 5 stars Business NLP for Dummies, 16 Feb 2009
By David J. Jansons "djansons" (Suffolk, UK) - See all my reviews
(REAL NAME)   
This complex subject has been very skillfully tackled in this book. Each stage is very well explained and important points highlighted. I highly recommend it!
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