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Twitter Power: How to Dominate Your Market One Tweet at a Time
 
 
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Twitter Power: How to Dominate Your Market One Tweet at a Time (Hardcover)

by Anthony Robbins (Foreword), Joel Comm (Author), Ken Burge (Author) "Once upon a time, anyone could be a media publisher ..." (more)
4.2 out of 5 stars  See all reviews (6 customer reviews)
RRP: £16.99
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Twitter Power: How to Dominate Your Market One Tweet at a Time + Facebook Marketing: Leverage Social Media to Grow Your Business + The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)
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Product details

  • Hardcover: 248 pages
  • Publisher: John Wiley & Sons (6 Mar 2009)
  • Language English
  • ISBN-10: 0470458429
  • ISBN-13: 978-0470458426
  • Product Dimensions: 21.8 x 14.7 x 2.8 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon.co.uk Sales Rank: 2,899 in Books (See Bestsellers in Books)

    Popular in these categories:

    #5 in  Books > Business, Finance & Law > E-Commerce > E-business
    #7 in  Books > Computing & Internet > Web Development > E-commerce > Business Issues
    #76 in  Books > Business, Finance & Law > Management

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  • See Complete Table of Contents

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Product Description

Review

"Arguably, one of the best tomes...Twitter Power is jam-packed with clever ways to start and dominate a marketplace." (Brandopia.typepad.com, March 23rd 2009) "...good comprehensive overview...Comm is at his best when discussing how to use Twitter as a marketing, PR or promotional tool." (B2B Marketing, July 2009)

Review

"Arguably, one of the best tomes...Twitter Power is jam–packed with clever ways to start and dominate a marketplace." (Brandopia.typepad.com, March 23rd 2009)

"...good comprehensive overview...Comm is at his best when discussing how to use Twitter as a marketing, PR or promotional tool." (B2B Marketing, July 2009)

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Inside This Book (Learn More)
First Sentence
Once upon a time, anyone could be a media publisher. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

6 Reviews
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Average Customer Review
4.2 out of 5 stars (6 customer reviews)
 
 
 
 
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6 of 6 people found the following review helpful:
3.0 out of 5 stars Making the most of Twitter, 6 Aug 2009
By Tarot Scribe (Scotland) - See all my reviews
Given that Twitter is a 140 character micro blog, you would be forgiven for wondering why you need a book to be able to make the most of it.

However, Joel Comm's book provides real insight for the virgin twitterer who plans to use Twitter as a marketing tool for business. He fully explores all the built in Twitter features and shows you everything from maxing your Twitter appearance to keeping your tweets on the right side of libel!

He also explores the profusion of applications created to help you make the most of Twitter. However, bear in mind that the app list will have been superceded almost as soon as the ink dried on the printed page. I'd advise checking out the current selection of apps IN ADDITION to those outlined in the book.

Good book - absolutely worth the money if you plan to use Twitter in a business capacity. Not heavy on the jargon - I found it easy to read and I'm not a techie minded person at all.

Unfortunately, the whole business world is switching on to Twitter and it is increasingly being used in this way - which gets a bit annoying for everyone else on there who doesn't want a marketing man selling them anything. Read the etiquette section carefully so that you don't end up annoying people.

The Anthony Robbins involvement is the Foreword - he doesn't contribute actual copy to the book content.


AX
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8 of 9 people found the following review helpful:
4.0 out of 5 stars Excellent starter guide, 6 July 2009
Yes V. Good.

I liked this book very much because it covers everything to give a complete newbie the confidence to start using Twitter to promote their business.

The book covers so many useful topics. Best of all for me was Twitter etiquette and how to avoid annoying fellow twitterers. Also absolutely invaluable references to Twitter tools (mainly free) to ease and enhance your twitter campaign.

Minor criticism, bit short, could have gone deeper with examples of the actual words used to promote. Otherwise I would have given 5 stars.

Sincere thanks to the author.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Just the right book to power up brands with Twitter, 5 Oct 2009
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
Comm's book will alert you to the real business possibilities of Twitter. He guides new and intermediate Twitter users through the whole process of using Twitter productively, from creating a profile to building a following to measuring your success. He also explains how to get business results on Twitter and how to measure those results. While Comm covers the basics for beginners, even experienced users will discover tidbits that will improve how they tweet. getAbstract needs more than 140 characters to recommend Comm's book, which gives corporate communicators, brand managers and individuals the information they need to do Twitter right.
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Most Recent Customer Reviews

4.0 out of 5 stars Great for newbies
Got this a few months ago for a medium sized business who are totally new to Twitter.

Has been passed around the department and is helping to make us all more... Read more
Published 8 days ago by S. Lamb

5.0 out of 5 stars Fantastic book
I bought this book as I am starting my own design and photography business and want to improve my business' presence and image on Twitter, as well as increase my following... Read more
Published 29 days ago by E. Steynberg

4.0 out of 5 stars Excellence is everything
This is a good book both for its setting for the topic and for the detailed and reasoned approach it makes to managing Twitter in a corporate environment. Don't Twitter without it!
Published 9 months ago by D. G. H. Phillips

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