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Advertising as Communication (University Paperbacks) [Paperback]

Gillian Dyer (Author)
4.0 out of 5 stars  See all reviews (1 customer review)
Price: £16.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Product details

  • Paperback: 256 pages
  • Publisher: Routledge; 1 edition (18 Nov 1982)
  • Language English
  • ISBN-10: 0415027810
  • ISBN-13: 978-0415027816
  • Product Dimensions: 21.2 x 13.8 x 1.8 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 344,850 in Books (See Top 100 in Books)
    #84 in  Books > Society, Politics & Philosophy > Social Sciences > Communication Studies > Media & Communication Industries > Advertising

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Gillian Dyer
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Product Description

Journal of Educational Television

'I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.'

Product Description

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.
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Inside This Book (Learn More)
First Sentence
In order to understand advertising as a form of communication and as an influential social institution, it is important to see it as part of an historical and social process firmly linked to the economies of western industrialized nations. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Advertising as Communication (University Paperbacks)
64% buy the item featured on this page:
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5 of 7 people found the following review helpful:
4.0 out of 5 stars Inciteful and interesting, if a little dated., 13 Nov 2001
By A Customer
This review is from: Advertising as Communication (University Paperbacks) (Paperback)
For the history of advertising, Gillian Dyer's work cannot be faulted. She is the first person to look for when researching this subject. This book however, was written twenty ago and seems a little dated- as the current trends have developed. The fundamentals of advertising have not changed, however, and they are illustrated with precision and clarity. For a beginner in the field, this is a great way to get started.
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