The Moment it Clicks: Photography Secrets from One of the World's Top Shooters (Paperback)

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• This item: The Moment it Clicks: Photography Secrets from One of the World's Top Shooters by Joe McNally

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• The Hot Shoe Diaries: Big Light from Small Flashes: Creative Applications of Small Flashes (Voices That Matter) by Joe McNally

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• The Photographer's Eye: Composition and Design for Better Digital Photos by Michael Freeman

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The Hot Shoe Diaries: Big Light from Small Flashes: Creative Applications of Small Flashes (Voices That Matter) by Joe McNally 4.1 out of 5 stars (31)  £12.99

The Photographer's Eye: Composition and Design for Better Digital Photos by Michael Freeman 4.7 out of 5 stars (37)  £11.51

The Digital Photography Book Volume 2: The Step-by-Step Secrets for How to Make Your Photos Look Like the Pros! by Scott Kelby 4.5 out of 5 stars (11)  £8.39

Light: Science and Magic: An Introduction to Photographic Lighting by Steven Biver 4.8 out of 5 stars (13)  £19.49

The Digital Photography Book: The Step-by-step Secrets for How to Make Your Photos Look Like the Pros'! by Scott Kelby 4.0 out of 5 stars (83)  £8.39

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Product Description
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.

When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.

What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.

This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”



From the Back Cover
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.

When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.

What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.

This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”



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25 Reviews 5 star:  (16) 4 star:  (3) 3 star:  (1) 2 star:  (5) 1 star:    (0)           Average Customer Review 4.2 out of 5 stars (25 customer reviews)		Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews   32 of 34 people found the following review helpful: 5.0 out of 5 stars Flawed, but still a gem, 27 Feb 2008 By  A. Buteux "adam_buteux" (London) - See all my reviews (REAL NAME)    This is a must have book even though there are some shortcomings. The great The photos are amazing, the text is snappy and interesting, and is written in a way that lets you dive in selectively. A must have if you like photo journalism photography, and want to break into this arena. The book doesn't hold your hand technically, rather concentrates on some of the concepts on dealt with in other books. The not so great My main bugbear about this book is the print quality of the photos. These are amazing photos, but the quality they are printed here is disappointing. The prints are good enough for a technical book which this ultimately is, but not up to art book quality (or that of National Geographic from where some of the images are from). Seeing as some of the hype around this book is that it is a coffee-table book, as well as a technical manual I though it was worth pointing out. I would have happily paid an extra £15 for high quality prints. Some lighting diagrams would have been helpful in places. That hand-writing font used in places (personal peeve) looks atrocious Conclusion It's amazing for what it is: A book of tips and great inspiration from one of the world's best photo journalist. The tips are not that in depth and a lot of the time you are going to have to fill in the gaps in the technical information yourself. I liked this as it made me think and the book wasn't holding my hand all the way through. As there is really anything else like it out there is it a must have, beginners will find it useful but will need to find technical information to support the book else where; more advanced photographers will love it. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   16 of 18 people found the following review helpful: 5.0 out of 5 stars From my blog From my blog:, 8 Mar 2008 By  Mr. P. Rodrigues "http://paulophotoblog.blogs... (London) - See all my reviews (REAL NAME)    There are plenty of books that follow a similar format to this. A picture, an anecdote and some information about how the image was taken. Micheal Grecco's Lighting and the Dramatic Portrait is a good example of this style of book. Those of you expecting detailed recipe's with lighting diagrams will be disapointed, the technical information is light but gets to the heart photo. This is by no means a criticism, The Moment it Clicks is absolutely jam packed with great photos, entertaining anecdotes and pithy quotes. Joe's writes as though he's sitting next to you in a bar, talking in a what I assume is a New York accent, there's even a chapter dedicated to bar talk. Unfortunately, I'm unable to do accents when I'm reading to myself, so it comes across to me like Dick Van Dyke in Mary Poppins, but no matter, every page jumps out at you, and a lot of the insight he dishes out, will stick with you for life. The pictures, as Joe would say, are all shot with available light, any &*%%@^ light thats available, so there's plenty to excite strobists and strobophobes alike. Did I mention that this book was packed? I have never seen a book of this style so packed with material. I was about half way through the 240 pages and thinking that this was incredibly generous, I would have been satisfied with half the amount of content. The geardos among you will drool over the photos and lists of Joe's kit, which get a full four pages towards the end of the book and there is a colourful glossary of terms full of explanations of photographic terms and slang, as well as footnotes on the pages where the terms are used. Highly recommended Comment Comments (2) | Permalink | Was this review helpful to you? Yes No (Report this)   12 of 14 people found the following review helpful: 5.0 out of 5 stars Get inside the photographer's mind..., 10 Mar 2008 By  Richard Gillin (St Albans, UK) - See all my reviews (REAL NAME)    ... and what a photographer! Joe McNally has a well-deserved reputation as a photographer and is only slightly less well known as a teacher. But for those of us on this side of the pond, attending one of his workshops is, let's face it, financially daunting. No matter. You can buy this book instead! Here is much photographic wisdom in book form - and (unusually, given the subject matter) a book that can make you laugh out loud and yet teach you at the same time. OK, so some of the shots are ones you'd never get to take yourself as an amateur (hanging out of a helicopter over the Hollywood sign with Michelle Yeoh takes some beating, and as for getting to meet Kermit in the flesh...). But then for others you *can* try and emulate, even if you don't have all of the kit that Joe has available to him. And even if you can't, well, then, as the publisher's own blurb says, this book would look equally good on your coffee table. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this) Share your thoughts with other customers: Create your own review › See all 25 customer reviews...		Most Recent Customer Reviews 2.0 out of 5 stars Somewhat disappointed after reading it I've taken a look at the other reviews, and most of them really like this book, so I had high hopes to learn some 'behind the scenes' from reading it ... Read more Published 23 days ago by Johan Kerstens 4.0 out of 5 stars a great book full of non patronising advice I bought this book on recommendation.... Its a great glass of wine in the garden read with some great photos from one of the greats with simple explanations of how... Read more Published 1 month ago by A. Steel 2.0 out of 5 stars Great title shame about the content Would I have bought the book had I had the opportunity to see the content. I am not sure. I think the main problem is the style which is too American and did not appeal to me. Read more Published 1 month ago by John Ferguson 3.0 out of 5 stars Close but no cigar This is a half-decent book, but nowhere near as good (or groundbreaking) as the publishers would have you think. Read more Published 1 month ago by W. Chrismas 5.0 out of 5 stars Great... I think it is a great book, great stories and how-to's....I oved it!! Read it in 3days.. Published 1 month ago by Marco Novo 5.0 out of 5 stars Top photographer, top author, top book Joe McNally shares the things he's learned in a lifetime of working with some of the best publishers and picture editors in the world - and does so in a way that makes you feel... Read more Published 3 months ago by Ian Scotland 5.0 out of 5 stars A pleasant lecture these book is more like to a pub debate with a friend. Joe McNally is sharing some of his experience and philosophy related to his photography vision, in an interesting and... Read more Published 3 months ago by Actis Oreglia Andrea 2.0 out of 5 stars An overrated book. I wasn't impressed by it, in the slightest. This book is written in a very 'chummy' kind of way, which might be appealing to some but to me, I was just left feeling as if not enough development of detail or technical... Read more Published 3 months ago by Mr. T. White 4.0 out of 5 stars A pleasure to read I think it's not to be meant as an instructional book, in the most technical aspect of the matter. It's an amazing coffee table book: it's inspirating style will catch you right... Read more Published 3 months ago by Avezzano Paolo 5.0 out of 5 stars See the light! Beeing a semipro I have read quite a few photo-books. Joe McNallys "The Moment It Clics" is one of the best, no doubt. Read more Published 3 months ago by H :-) Search Customer Reviews Only search this product's reviews › See all 25 customer reviews...

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