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Product Description
Synopsis
While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It's time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can you can use blogging technology to converse with your customers to build your brand and sell your products. Written from three businessperson/designer's perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach , this book will provide case studies of companies as large as Boeing or General Motors and as small as Clip-'n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.
About the Author
DL Byron has just completed the development of Boeing's blogs. He is currently working on the next Blog Business Summit and rolling out a network of sponsored blogs. Steve Broback is the co-founder of the Blog Business Summit and the i3forum conferences. Steve manages the editorial blogs rawformat.com and pixelupdate.com which are the center of Avondale's marketing strategy. Erin Kissane is brand director at Jeffrey Zeldman's Happy Cog Studios. Erin has provided web content strategy, technical writing, marketing copy, and editorial oversight for clients including the senior executives of dozens of Fortune 500 companies as well as leaders in the non-profit and arts sectors.
While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It's time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can you can use blogging technology to converse with your customers to build your brand and sell your products. Written from three businessperson/designer's perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach , this book will provide case studies of companies as large as Boeing or General Motors and as small as Clip-'n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.
About the Author
DL Byron has just completed the development of Boeing's blogs. He is currently working on the next Blog Business Summit and rolling out a network of sponsored blogs. Steve Broback is the co-founder of the Blog Business Summit and the i3forum conferences. Steve manages the editorial blogs rawformat.com and pixelupdate.com which are the center of Avondale's marketing strategy. Erin Kissane is brand director at Jeffrey Zeldman's Happy Cog Studios. Erin has provided web content strategy, technical writing, marketing copy, and editorial oversight for clients including the senior executives of dozens of Fortune 500 companies as well as leaders in the non-profit and arts sectors.