Quantity:

More Buying Choices

15 used & new from �39.09

Have one to sell? Sell yours here

E-Business and E-Commerce Management: Strategy, Implementation and Practice

See larger image

Share your own customer images

Publisher: learn how customers can search inside this book.

E-Business and E-Commerce Management: Strategy, Implementation and Practice (Paperback)

by Dave Chaffey (Author)

4.5 out of 5 stars See all reviews (4 customer reviews)

RRP:	�44.99
Price:	�39.09 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save:	�5.90 (13%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Tuesday, November 24? Choose Express delivery at checkout. See Details

13 new from �39.09 2 used from �39.61

Other Editions:	RRP:	Our Price:	Other Offers:
Paperback			Order it used

12 Days of Christmas Sale in Books
Get up to 65% off some of our top titles. Shop now

› See more product promotions

Special Offers and Product Promotions

This title is part of our Up to 35% Off 1000s of Textbooks offer.
Illuminate your book with the innovative Philips LED reading light--exclusive to Amazon.co.uk. Shop now.

Frequently Bought Together

Price For All Three: �113.12

Show availability and delivery details

This item: E-Business and E-Commerce Management: Strategy, Implementation and Practice by Dave Chaffey
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Research Methods for Business Students by Mark N.K. Saunders
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Exploring Corporate Strategy: Text and Cases by Prof Gerry Johnson
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

Customers Who Bought This Item Also Bought

Fundamentals of Strategy: AND Student Access Card

by Prof Gerry Johnson

�31.61

Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall))

by Dave Chaffey

5.0 out of 5 stars (2) �37.48

The Leadership Challenge (JB Leadership Challenge: Kouzes/Posner)

by James M. Kouzes

4.1 out of 5 stars (9) �10.39

Managing Information Technology Projects, International Edition (with Premium Online Printed Access Card and Microsoft Project 2007 60 Day Trial Version CD-ROM)

by SCHWALBE

4.0 out of 5 stars (1) �29.86

Research Methods for Business Students

by Mark N.K. Saunders

4.3 out of 5 stars (15) �34.36

› Explore similar items

Product details

Paperback: 800 pages
Publisher: Financial Times/ Prentice Hall; 4 edition (4 Jun 2009)
Language English
ISBN-10: 0273719602
ISBN-13: 978-0273719601
Product Dimensions: 26.2 x 19.4 x 3.2 cm

Average Customer Review: 4.5 out of 5 stars See all reviews (4 customer reviews)

Amazon.co.uk Sales Rank: 20,279 in Books (See Bestsellers in Books)

Popular in these categories:

#11 in	Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
#14 in	Books > Business, Finance & Law > E-Commerce > E-commerce
#16 in	Books > Business, Finance & Law > Management > Distribution > Retail

Would you like to update product info or give feedback on images?

See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

Expert market analysis opens new browser window

barclays.co.uk/commercial - Free online tips & views on issues Affecting business performance.

1&1 Pro e-Shop Hosting opens new browser window

www.1and1.co.uk - 3 Months Free - 80G of Webspace Unlimited Traffic & Much More!

E Commerce Strategy opens new browser window

www.marketinglogisticsltd.co.uk - Pick/Pack Fulfillment Solutions From 75p. Call 08451 949 630

Product Description

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

The following online resources support the text:

For Students: Self-assessment questions, additional case studies, an online study guide to further explore key concepts, weblinks and a glossary

For Instructors: Teaching manual with case notes, PowerPoint slides, a testbank

From the Back Cover

E-Business and E-Commerce Management, 4th edition

What approach to e-business strategy should you follow?
How much do you need to invest in e-business?
Which processes should be your priorities?

Written in an engaging and informative style, E-Business and E-Commerce Management explores these questions, equipping you with the knowledge and skills to navigate today’s fast-paced world of continuous technological development.

In this latest edition of his bestselling text, leading authority Dave Chaffey brings together the latest academic thinking and professional practice. Covering all aspects of e-business including strategy, digital marketing and supply chain management, E-Business and E-Commerce Management gives you the benefit of:

A structured approach to planning, implementing, assessing and improving e-business strategy for all types of organization.
The latest on managing e-business security and cutting edge e-marketing techniques such as social media and search engine optimization.
Case studies of technology leaders such as Dell, Facebook and Google, as well as start-ups and small businesses.
Real-life interviews with professionals who describe their e-business strategies.

Whether you’re an undergraduate or postgraduate student studying e-business and e-commerce, or a business manager, E-Business and E-Commerce Management is the essential text to help you keep pace with technology, strategy and implementation.

‘This book keeps getting better and better with every version. It is fast becoming the de facto standard for e-business and e-commerce – for both faculty and students.’
Ben Clegg, Aston Business School

‘This text provides a strong strategic framework to help students understand this fast-moving subject, as well as a useful guide to practical analysis.’
Mette Præst Knudsen, University of Southern Denmark

Dave Chaffey (www.davechaffey.com) is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

See all Product Description

Tags Customers Associate with This Product

(What's this?)

Click on a tag to find related items, discussions, and people.

digital marketing(2)

e-business(2)

e-commerce(2)

See all 5 tags...

What Do Customers Ultimately Buy After Viewing This Item?

	81% buy the item featured on this page: E-Business and E-Commerce Management: Strategy, Implementation and Practice 4.5 out of 5 stars (4) �39.09
	11% buy E-Business and E-Commerce Management 5.0 out of 5 stars (6) �42.99
	4% buy eMarketing eXcellence: Planning and Optimising Your Digital Marketing (Emarketing Essentials) 5.0 out of 5 stars (7) �16.24
	3% buy Search Engine Optimization: An Hour a Day 4.4 out of 5 stars (20) �10.99

Explore similar items

Customer Reviews

4 Reviews

5 star:		(3)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.5 out of 5 stars (4 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

20 of 21 people found the following review helpful:

5.0 out of 5 stars An excellent text from a true craftsman, 25 Feb 2002

By	G. R. Brooks "brooksie1946 - photgraphy addict" (Benidorm, Spain) - See all my reviews (REAL NAME)

This review is from: E-business and E-commerce Management: Strategy, Management and Applications (Paperback)

Whether a practicing professional, an academic or a student, this book provides an excellent overall insight into the world of E-Business. Whilst one or two areas do assume some prior knowledge, none the less, the author has provided a succinct and comprehensive coverage of all the major topics and elements that make up E-Business.
There are excellent examples provided to illustrate points made and topics discussed.
The B2B case study that runs throughout the text with self assessment exercises in every chapter for the reader to apply the learning from each chapter is a superb idea and provides the reader with the opportunity to synthesize their knowledge as they progress through the book.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

5 of 11 people found the following review helpful:

5.0 out of 5 stars Excellent academical book, 20 Nov 2003

By	J. W. Moore "Geek Chic" (Virginia Water, Surrey, UK) - See all my reviews (REAL NAME)

This review is from: E-business and E-commerce Management: Strategy, Management and Applications (Paperback)

As someone studying for a degree in eCommerce, this book on the management side of the discipline was very useful. Not only would it be useful to eCommerce students, but also to general I.T. and business students as well as non-academical people wanting to gain an understanding of how eCommerce and eBusiness is managed by the companies of today.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

2 of 6 people found the following review helpful:

3.0 out of 5 stars An integrated but confusing first effort, 13 Mar 2006

By	Andreas (Greece) - See all my reviews

This review is from: E-business and E-commerce Management (Paperback)

The most annoying thing in a book, is telling you to see forward, without having explained the concept before. Imagine the case that you are a student, and that this is the main course textbook. -What do you do then?
Listen potential buyer, this book is very good, by the fact that it explains in an as much thorough way possible new concepts of e-business and e-commerce, but what is the point, if its mixing things up (organizational restructuring), or telling you again and again that this will happen in two chapters and 10 pages forward. I keep going back and forth, trying to focus my attention in one chapter that continuously tells me to look elseware.
Despite that, I think David Chaffey did a very good work as a first effort to introduce the concepts, but as far as a key college textbook, I would be rather careful!

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 4 customer reviews...

Most Recent Customer Reviews

5.0 out of 5 stars E-BUSINESS AND E-COMMERCE MANAGEMENT
As someone studying for a degree in eCommerce, this book on the management side of the discipline was very useful. Read more

Published on 9 May 2004 by azherkhan

› See all 4 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }