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"Press Here! Is a modern day media relations survival handbook. It provides straightforward and practical advice for dealing with the press – from TV journalist to local newspaper reporter. Packed with useful tips and techniques, it should prove an invaluable tool for anyone who has to work with the press. The case studies, though hypothetical, are clearly drawn from Annie Gurton's 20 years of front line experience. A must for any aspiring PR professional or marketing manager." Andrew Smith, Business Group Director, Brodeur A Plus Press Here! – the essential guide to working successfully with journalists to achieve free editorial publicity for your product or service. Ideal for marketing novices and PR trainees, as well as updating those with years of practical experience. This revised second edition of Press Here! includes a section on computer aided PR which explains how to use the internet and email to reach journalists and spread the word. Journalists are notoriously difficult to work with and many are openly hostile to PRs. This book explains WHY they feel like that, and WHAT you can do to make your approach more appealing to them. It tells you HOW you can convey your message, and WHAT your message should include. Using several well-proven methods for message development and giving crucial advice on handling interviews, Press Here! succinctly explains:
- how to plan a successful media campaign
- how to develop your messages so they appeal to journalists
- how to write a press release so it gets noticed
- how to plan and manage a successful press event
- how to use the internet effectively
- how to deal with problems or negative publicity
About the Author
Annie Gurton has a portfolio career, dividing her time between freelance journalism, writing and editing, and running highly successful media training courses. Previously she was an in-house journalist, staff writer and editor, and worked for a short time in the PR world.
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What Do Customers Ultimately Buy After Viewing This Item?
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69% buy the item featured on this page: Press Here!: Managing the Media for Free Publicity £13.31 |
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12% buy The Pocket Media Coach |
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11% buy Media Training 101: A Guide to Meeting the Press £16.99 |
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8% buy PR Power: Inside Secrets from the World of Spin (Virgin Business Guides) £6.93 |
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