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Product Description
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Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their 'competitive identity'.
About the Author
SIMON ANHOLT is an author and consultant who advises a number of governments on public diplomacy, brand strategy and development. He was guest-editor of a special issue of the Journal of Brand Management on 'Nation Branding' in 2003, and is the author of Another One Bites the Grass (John Wiley and Son, New York, 2000) and Brand New Justice (Butterworth Heinemann, Oxford, 2003). He is a co-author of Beyond Branding (Kogan Page, 2003), Brands and Branding (The Economist, 2003), Heritage and Identity - Shaping the Nations of the North (Donhead, 2002)
Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their 'competitive identity'.
About the Author
SIMON ANHOLT is an author and consultant who advises a number of governments on public diplomacy, brand strategy and development. He was guest-editor of a special issue of the Journal of Brand Management on 'Nation Branding' in 2003, and is the author of Another One Bites the Grass (John Wiley and Son, New York, 2000) and Brand New Justice (Butterworth Heinemann, Oxford, 2003). He is a co-author of Beyond Branding (Kogan Page, 2003), Brands and Branding (The Economist, 2003), Heritage and Identity - Shaping the Nations of the North (Donhead, 2002)
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