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The Entertainment Marketing Revolution: Bringing the Moguls, the Media and the Magic to the World (Financial Times (Prentice Hall))
 
 
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The Entertainment Marketing Revolution: Bringing the Moguls, the Media and the Magic to the World (Financial Times (Prentice Hall)) [Paperback]

Al Lieberman (Author), Pat Esgate (Author)
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Customers buy this book with Entertainment Industry Economics: A Guide for Financial Analysis by Harold L. Vogel Hardcover £23.83

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  • This item: The Entertainment Marketing Revolution: Bringing the Moguls, the Media and the Magic to the World (Financial Times (Prentice Hall)) by Al Lieberman Paperback

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Product details

  • Paperback: 384 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (1 May 2002)
  • Language English
  • ISBN-10: 0130293504
  • ISBN-13: 978-0130293503
  • Product Dimensions: 22.9 x 15.2 x 2.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 583,046 in Books (See Top 100 in Books)

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More About the Authors

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Al Lieberman
Al Lieberman
Patricia Esgate
Patricia Esgate

Product Description

Product Description

Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks—and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.

From the Back Cover

Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks—and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.

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Inside This Book (Learn More)
First Sentence
Before we begin a detailed overview of each of the current entertainment niches, let's take a look at the core product itself. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Great breadth of entertainment coverage, 5 Dec 2005
This review is from: The Entertainment Marketing Revolution: Bringing the Moguls, the Media and the Magic to the World (Financial Times (Prentice Hall)) (Paperback)
This is a great compendium providing both breadth – film, cable TV, publishing, music, etc. are covered – with perspective since the narration works in recent and long-past history. In the movie section that was of particular interest to me, there was theory and also practical information such as some films aren’t shown to press reviewers in advance, which is a sure sign the studio has little confidence in the appeal of these films. Etc. By the way, I’m author of “Marketing to Moviegoers” from Focal Press that covers once slice of “Marketing Revolution’s” broad turf.
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