The Fall of Advertising and the Rise of PR and over 400,000 other books are available for Amazon Kindle – Amazon’s new wireless reading device. Learn more

 

or
Sign in to turn on 1-Click ordering.
More Buying Choices
48 used & new from £1.45
Have one to sell? Sell yours here
The Fall of Advertising and the Rise of PR
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.
Start reading The Fall of Advertising and the Rise of PR on your Kindle in under a minute.

Don t have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

The Fall of Advertising and the Rise of PR [Paperback]

Laura Ries (Author), Al Ries (Author)
3.2 out of 5 stars  See all reviews (4 customer reviews)
RRP: £8.99
Price: £6.74 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £2.25 (25%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.
Want guaranteed delivery by Wednesday, September 8? Choose Express delivery at checkout. See Details
23 new from £3.87 25 used from £1.45

Formats

 Amazon Price New from Used from
Kindle Edition £6.40   -- --
Hardcover £18.99   £11.48 £0.01
Paperback £6.74   £3.87 £1.45

Frequently Bought Together

The Fall of Advertising and the Rise of PR + Positioning: The Battle for Your Mind + Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
Price For All Three: £24.25

Show availability and delivery details

Buy the selected items together

Customers Who Bought This Item Also Bought

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

by Al Ries
4.3 out of 5 stars (9)  £4.77
PR Power: Inside Secrets from the World of Spin (Virgin Business Guides)

PR Power: Inside Secrets from the World of Spin (Virgin Business Guides)

by Sir Richard Branson
4.8 out of 5 stars (5)  £6.93
Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition

Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition

by Al Ries
4.4 out of 5 stars (15)  £12.74
The 22 Immutable Laws Of Branding

The 22 Immutable Laws Of Branding

by Al Ries
4.5 out of 5 stars (21)  £5.36
The Fall of PR & the Rise of Advertising

The Fall of PR & the Rise of Advertising

by Al Ries
£7.19
› Explore similar items

Product details

  • Paperback: 320 pages
  • Publisher: HarperCollins; 1st HarperBusiness Pbk. Ed edition (7 Oct 2004)
  • Language English
  • ISBN-10: 0060081996
  • ISBN-13: 978-0060081997
  • Product Dimensions: 20.6 x 13.5 x 2.3 cm
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 63,249 in Books (See Top 100 in Books)
    #76 in  Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
    #13 in  Books > Business, Finance & Law > Sales & Marketing > Public Relations

    •  Would you like to update product info or give feedback on images?

More About the Authors

Discover books, learn about writers, and more.
Al Ries
Al Ries
Laura Ries
Laura Ries

Product Description

Product Description

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.

What Do Customers Ultimately Buy After Viewing This Item?

The Fall of Advertising and the Rise of PR
67% buy the item featured on this page:
The Fall of Advertising and the Rise of PR by Laura Ries Paperback 3.2 out of 5 stars (4)
£6.74
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New ... & PR: How to Use Social Media, Blogs,)
11% buy
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New ... & PR: How to Use Social Media, Blogs,) by David Meerman Scott Paperback 4.2 out of 5 stars (25)
£8.38
PR Power: Inside Secrets from the World of Spin (Virgin Business Guides)
8% buy
PR Power: Inside Secrets from the World of Spin (Virgin Business Guides) by Sir Richard Branson Paperback 4.8 out of 5 stars (5)
£6.93
The 22 Immutable Laws Of Branding
7% buy
The 22 Immutable Laws Of Branding by Al Ries Paperback 4.5 out of 5 stars (21)
£5.36
› Explore similar items
 

Customer Reviews

4 Reviews
5 star:
 (1)
4 star:    (0)
3 star:
 (2)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
3.2 out of 5 stars (4 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
15 of 15 people found the following review helpful:
3.0 out of 5 stars Thought provoking but over-sells role of PR vs. advertising, 8 Nov 2002
By A Customer
This review is from: The Fall and the Rise of PR (Hardcover)
This has a great title and , like many business books, expands what could have been a 5 page article on this theme into a 200 page plus tome. The authors do a good job of selling the role that PR can have in brand building, but give little practical advice on how to build and execute programmes that create the sort of "buzz" and word-of-mouth they talk about. Also, I was left thinking that the point really is "the rise of WOW products" rather than PR....the iMac, Palm Pilot, new Beetle etc, are just brilliant products that create their own PR.

However, they go OTT on the "death" of advertising, saying it has NO role in brand building. A flick through the IPA Advertising Works annual book would soon nip this argument in the bud.

Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No


 
11 of 12 people found the following review helpful:
2.0 out of 5 stars Boring, boring, boring, 3 Mar 2003
By meregalli walter (milano Italy) - See all my reviews
This review is from: The Fall and the Rise of PR (Hardcover)
An extremely boring book. What a pity, the authors said it all in the title and wasted two hundred and something pages just to repeat it. Ok repetita juvant but I ask a little more than this.
Not a single wise hint to pr practitioners. Lots of so called case studies, all squeezed in to testimony the truth of the brilliant book title.
Not a single hint on strategy - apart from "a good pr plan takes time, lot of time". Not to mentiio tactics.
You can live, work and do just as fine without this book.
Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No


 
6 of 8 people found the following review helpful:
5.0 out of 5 stars PR - It is all about the product and its image, 30 Jan 2003
This review is from: The Fall and the Rise of PR (Hardcover)
The Ries' book on PR is an absolute must for ALL the companies out there. The book shows us the reality behind the Advertising empire: an empire that seems to have lost its function, effectiveness and credibility.
"Creativity wins awards, but does it also win sales?" is the question, and the answer follows: " To be effective, advertising doesn't need creativity. It needs credibility", and that is where PR comes into the picture.

The strenght of this book is in the back-up evidence that the Ries bring forward, the simplicity and sincerity.

Companies have to follow their advice: "You can't live in the past. Advertising is no longer fresh and exciting. There's just too much of it.", and start focusing on the future: on PR.

Excellent book!

Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

3.0 out of 5 stars Nothing to see here
Have you read The 22 Immutable Laws Of Branding? Or The 22 Immutable Laws Of Marketing? Both by the same author. Read more
Published 12 months ago by Martin Turner

Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject



















i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback


Amazon.co.uk Privacy Statement Amazon.co.uk Delivery Information Amazon.co.uk Returns & Exchanges

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.