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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
 
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications [Hardcover]

Terence A. Shimp (Author), M.Wayne Delozier (Author)
4.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Hardcover: 672 pages
  • Publisher: South-Western, Division of Thomson Learning; 6th Revised edition edition (1 Aug 2002)
  • Language English
  • ISBN-10: 0030352711
  • ISBN-13: 978-0030352713
  • Product Dimensions: 28.6 x 21.6 x 2.7 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 880,134 in Books (See Top 100 in Books)

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Terence A. Shimp
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Product Description

Product Description

Emphasizing the importance of integrated marketing communications concepts in all aspects of an IMC program, this textbook discusses the role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management, sales promotion ma

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
44% buy the item featured on this page:
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications by Terence A. Shimp Hardcover 4.0 out of 5 stars (1)
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (Dryden Press Series in Marketing)
35% buy
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (Dryden Press Series in Marketing) by Terence A. Shimp Hardcover 4.0 out of 5 stars (1)
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
21% buy
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by Terence A. Shimp Paperback 4.0 out of 5 stars (1)
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2 of 2 people found the following review helpful:
4.0 out of 5 stars A good read, 15 Oct 2002
By A Customer
This review is from: Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (Dryden Press Series in Marketing) (Hardcover)
This book has excellent signposting at the begining of each chapter, a conversational style and detailed headings all the way through. It makes it very easy to follow and is a great help with the more difficult theory. The book is however very American and some of the case studies deal with products or services UK readers will have never come across. This is helped by company profiles and web addresses so is not too much of a draw back.
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