Most helpful critical review
32 of 41 people found the following review helpful
A pathetic book based on an idea that is meaningless. Avoid!
on 1 June 2014
Bought this book because it looked like a good read. The author has written this around the idea that doing one thing means you will do better and then collects loads of examples where he thinks this is the case. But the idea is based on nothing at all. For example, he cites Apple as focusing on one thing at a time which is ridiculous. People who write on here that they have had to read it twice because it is so good must have an IQ of a gnat! There is no content to this book at all.
In life, you certainly need to be FOCUSSED to be successful at something but that is not the same as doing ONE thing! Focussed means that if you start a business making scented candles, stick to the theme unless of course you find that no one wants to buy your scented candles! This is not the same as doing one thing though - it entails doing a myriad of things. Look at Richard Branson - do you really think he has been successful because he has focussed on ONE thing (at a time) - of course not. You also need to WORK HARD AND BE EFFECTIVE at what you do AND you will need a big dose of LUCK in the process. That's my theory of how to succeed in life! Free of charge!! Save yourself £8!