I have basically been in love with Beef Jerky ever since my first holiday to Florida in the US and this is about the only way I can reliably get a hold of reasonably sized bags of it. If you're a jerky lover, subscribe, it's worth it but anyway if you haven't had jerky before I wouldn't advise trying this first, while it's very nice in my opinion (I love anything sweet and hot, like Chinese food) however I'd definitely go for original flavor or peppered as a first time buyer. Beef Jerky is a very unique snack that isn't for everyone, kinda like Marmite. That said these are my absolute favorite considering Louisiana Hot Sauce flavor is literally impossible to get over here and has almost died off in the US too.
Warning: You need tough teeth for Jerky. Don't go eating this stuff if you're having teeth problems because you'll probably lose one. 2nd Warning: This IS hot, not incredibly so but it's hot enough to make me pay attention and I eat a hell of a lot of spicy food, so don't even consider buying it if you NEVER eat spicy food because it will hit you like a ton of bricks (or it could make it last longer, if you can stand the punishment).
The American brand has slowly evolved to Europe, now customers in Europe can enjoy the perfect taste of Jack Links beef jerky. One of these a day after a workout can really keep you going but if you're more intense don't substitute this for whey powder.